One element of the project Where is the Safety Lady When You Need Her shirt. James is keen to emphasize is that it’s simply logical. “I’m not actually very radical,” she adds. “I consider myself a pragmatic optimist. I’m not out here telling fashion retailers that they need to do this tomorrow—I’m saying there are three particular steps they can take.” Indeed, the proposition of 15% of Black-owned businesses sitting on the shelves of major retailers as a direct reflection of U.S. demographics is really, as James previously put it, the bare minimum.

Where is the Safety Lady When You Need Her shirt, hoodie, sweater, longsleeve and ladies t-shirt

(Guys Tees)

(Ladies Tees)

(Longsleeve Tees)

(Sweatshirt)

(Hoodie)

And then, well, that’s where we come in Where is the Safety Lady When You Need Her shirt. Discharge ink removes the dye from the t-shirt. This exposes the natural colour of the cotton which is then ‘re-dyed’ using pigments that are resistant to the bleaching qualities in the discharge ink. The fibres of the shirt are recoloured so your t-shirt and print can breathe. Have a look at the photo below and you’ll see a close up of some discharge prints. As you can see, the finished product is still all t-shirt and no heavy deposit of ink, which is what you would get with a traditional plastisol print. There are, however, certain limitations to its powers: It won’t work on royal blue, kelly green and purple material. It gives interesting/great (depending on your taste) results on polycotton and triblend t-shirts, we’ll explain this further in the triblend discharge blog post, coming soon!If it were us, we’d go for a discharge print all the time, but it’s a matter of personal preference and it depends on your brief. Hopefully this post will help you out. Having said that, it’s hard to convey just how soft something is in a photo so if you want to drop by, you’re more than welcome. Be warned, though, we can drone on about this ink for hours! We are proud to say that we’re pioneers of discharge ink in Ireland and are the only commercial printer offering these super soft prints.

Buy Now: Where is the Safety Lady When You Need Her shirt