Ever since the coronavirus When God Made Sons He Gave Me The Best shirt. forced the cancelation of the A.P.C. show on the penultimate day of Paris Fashion Week—almost three months ago now—the fashion industry has grown used to dire news: Paycheck Protection Program loans that never materialize; department stores forced into bankruptcy; and furloughed and laid-off workers by the thousands. One unexpected and very welcome bright spot? The emergence in Paris of Charles de Vilmorin, a young French designer with an exuberant vision—Niki de Saint Phalle on acid, or thereabouts—that bucks the current mood.

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All to say, while traditional fashion companies are overhauling their businesses and struggling to stay afloat, Lunya has little to fix. “We’re going to go deeper in what we do, for sure When God Made Sons He Gave Me The Best shirt. Merrill says. She’s released new collections in lockdown, like breezy linen-silk jumpsuits and shirts, and says she hopes to introduce more options to serve a wider group of people in the future. (On that note, Lunya does have a men’s counterpart, Lahgo, for guys who are interested.)
Our clothes are already so finely tuned for this, so we’re focusing on things that are less visible to the consumer, like shortening factory lead times to help us be more reactive, hold less inventory, and ultimately create less waste,” Merrill says. “Right now, I can get most of my product within two months, and some within seven days, so I can almost produce on demand. We need to move toward delivering things to the consumer when they really want them. I think you’re going to see a lot of brands working on that, because as wholesale becomes a smaller piece of the pie and brands take on the responsibility of carrying their own inventory [through direct-to-consumer sales], they’ll have to improve their buying habits to avoid waste. That’s the ideal scenario, for the planet and for your business.

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