The beer industry has been flipped on its head in recent years Turtles 2020 The Year When Shit Got Real Quarantined shirt . For years, the standard offering in pubs was a limited selection of commercial lagers, and – if you were lucky – some locally-brewed cask ales. Your average pub-goer these days is a lot more discerning. While many will still opt for a bog-standard lager, many will be after a pint of something hoppy and adventurous.

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Starting several years ago, a steady stream of independent craft breweries in the US, and then in the UK, first started to shift expectations about what to expect from a beer Turtles 2020 The Year When Shit Got Real Quarantined shirt . In the past couple of years, that slow trickle has turned into an explosion, with copious numbers of breweries set up in London and across the UK, many of the biggest now bought up or part-owned by multinationals like AB InBev or Heineken, and with many of the big breweries also establishing their own craft-esque beers. So is it still possible to make your mark in this crowded craft beer world? Started in 2016, KINGTEESHOPS client Pillars is a later entrant to the craft beer world, and a clear example that it is still possible to find your niche – and to develop an audience who feel passionately about your product. Co-founders Omar and Gavin first started honing their creation in the former’s garden shed, and after several years of development – during which time they were joined by Omar’s brothers Eamonn and Samie – they launched their Walthamstow-based brewery. This has fed naturally into their range of merch, too, which they see as an extension of their brand, but which they also hope could stand on its own two feet as a standalone product. “Ideally we would like our merchandise to even appeal to people who have no interest in beer, on the merit of it’s fresh aesthetics, alongside our loyal lager fans.”Want to create merch for your craft brewery? KINGTEESHOPS Printing offer fast turnaround printing on a range of garments, counting clients such as Pillars, Mother Kelly’s and Meantime. Get a quote in 2 minutes online.
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