If that sounds fast Marty Whatever Happens Dont Ever Go To 2020 shirt. it is. But Resonance doesn’t operate on the traditional fashion model, in which a designer spends almost a full year designing, sampling, producing, and selling a collection. Resonance owns its factory in the Dominican Republic and stocks it with preselected fabric deemed functional, sustainable, and accommodating to a variety of colors and prints, from organic cotton to silk to linen. Its high-tech, nearly automated supply chain enables designers who have partnered with Resonance to design an item and produce it on demand in as soon as a few weeks.
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Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman Marty Whatever Happens Dont Ever Go To 2020 shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves, when they’re in their own spaces and (probably) aren’t Instagramming their outfits.
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