Where many of fashion’s Land Of The Yee Home Of The Haw shirt. biggest brands have been slow off the mark to respond to the international protests sparked by the murder of George Floyd, among other instances of police brutality, it has largely been small, independent labels moving the conversation forward. The majority of these designers were already struggling in the wake of the pandemic, yet their contributions to Black Lives Matter, bail funds, and community development charities have not gone unnoticed.

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For the hedonists, a towel is something altogether different. Ludovic de Saint Sernin, a maker of the most sensual menswear, sent an otherwise nude model down the runway in a beige terry loincloth Land Of The Yee Home Of The Haw shirt. At the sight of him an audience member actually gasped, “Oh, my goodness.” The designer turned the female trope of getting-ready fun on its head with hotness. Over the years, there have actually been a lot of towel turns on the catwalk, from Gianni Versace’s butterfly-clad bombshells to Chanel’s poolside dilettantes. So as you exit the shower tomorrow morning and contemplate what to wear, maybe leave the t-shirt and shorts behind in favor of a little more time in your towel. Or perhaps you’d like the look of a proper little suit in upcycled hotel towels by Marine Serre. My friend has been wearing hers during self-isolation with her hair wrapped up in a towel too. And why not? Discussing her spring collection, Miuccia Prada said that “personal style is more important than clothes.” Amen, Miuccia.

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