If that sounds fast Im Just WTFIng My Way Through Life shirt. it is. But Resonance doesn’t operate on the traditional fashion model, in which a designer spends almost a full year designing, sampling, producing, and selling a collection. Resonance owns its factory in the Dominican Republic and stocks it with preselected fabric deemed functional, sustainable, and accommodating to a variety of colors and prints, from organic cotton to silk to linen. Its high-tech, nearly automated supply chain enables designers who have partnered with Resonance to design an item and produce it on demand in as soon as a few weeks.

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For the foreseeable future, we will all be advised to wear masks in situations where social distancing isn’t possible. And with that, it’s created a new subset for many Im Just WTFIng My Way Through Life shirt. Americans: the fashion mask. We’ve already seen micro trends related to masks—namely the luxury designer mask or the perfectly matched mask and outfit. But while we all (should be) wearing masks, how does it feel to see something so associated with the loss and tragedy of the pandemic become part of a look? Below, five Vogue editors and writers discuss the rise of the fashion mask. Sarah Spellings, fashion news editor: I’ve been thinking a lot about fashion masks, and how masks will fit into the fashion industry as they become such an important part of our wardrobes. For better or worse, that’s what it is: something we wear. So it’s not surprising that they’ve become a fashion statement—I’ve seen so many designers and celebrities showing off their masks which are very pretty. I wrote another guide to stylish masks, and I think anything that can be made beautiful should be. But it does make me feel a bit odd to talk about something medical as a fashion statement. What do y’all think? Chioma Nnadi, fashion news director: Personally, I’ve leaned into it. I’ve found myself buying masks because they’re pretty, just like anything else. If the aim is to get people to wear masks, why not make them nice to look at? If I were a little kid for example, I would want something cute or nothing at all.

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