Peter Do is just Clean Up On Aisle 45 shirt. one of many independent labels donating proceeds of existing goods, an act that helps brands cover the cost of materials and production of extant products while simultaneously raising money for charities. Rodarte has pledged 100% of its sales on its e-commerce site to the NAACP Legal Defense Fund through July 31. Jewelry brand Serendipitous Project will donate 100% of profits to the Minnesota Freedom Fund for two weeks. Kepler, Comme Si, Azeeza, Ottolinger, Medea, and more are also donating 100% of their sales for a period of time. In addition, brands like Prabal Gurung, Lou Dallas, Collina Strada, ASAI, Daisy, and Amy Crookes have donated 100% of profits from specific products, like ASAI’s Rihanna-endorsed tie-dye dress worn or Lou Dallas’s “End Militarism” tee.

Clean Up On Aisle 45 shirt, hoodie, sweater, longsleeve and ladies t-shirt

(Guys Tees)

(Ladies Tees)

(Longsleeve Tees)

(Sweatshirt)

(Hoodie)

For the hedonists, a towel is something altogether different. Ludovic de Saint Sernin, a maker of the most sensual menswear, sent an otherwise nude model down the runway in a beige terry loincloth Clean Up On Aisle 45 shirt. At the sight of him an audience member actually gasped, “Oh, my goodness.” The designer turned the female trope of getting-ready fun on its head with hotness. Over the years, there have actually been a lot of towel turns on the catwalk, from Gianni Versace’s butterfly-clad bombshells to Chanel’s poolside dilettantes. So as you exit the shower tomorrow morning and contemplate what to wear, maybe leave the t-shirt and shorts behind in favor of a little more time in your towel. Or perhaps you’d like the look of a proper little suit in upcycled hotel towels by Marine Serre. My friend has been wearing hers during self-isolation with her hair wrapped up in a towel too. And why not? Discussing her spring collection, Miuccia Prada said that “personal style is more important than clothes.” Amen, Miuccia.

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