If you were to spot a Buckle Up Buttercup You Just Flipped My Witch Switch Halloween shirt. Liandra Swim bikini on the beach, you’d likely be struck by the dotted designs. But the designer Liandra Gaykamangu is careful to make sure that her swimsuits are more than just pretty compliment-bait. Through her collections, she combines her indigenous background with her love of beach attire. “The whole purpose was to use swimwear as a vessel to share stories about indigenous Australia, and also share positive narratives around indigenous Australian women,” she says.
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Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman Buckle Up Buttercup You Just Flipped My Witch Switch Halloween shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns—didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves
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