The summer blockbuster season is here and a recent study looked back on half a century of films released between May and August Your Girlfriend Likes My Swing Baseball Lover Vintage shirt, comparing their box office profits alongside their popularity with audiences. With, get ready for it, Steven Spielberg’s 1975 classic Jaws being named the greatest of all time. However despite this summer’s line-up filled with big-budget movies, less than a fifth of UK viewers say they are excited by any of them and half (48%) would rather watch a movie at home. The study looked back at the last six decades of films released between May and August, ever since production companies in the early 1970s decided to save their biggest movies for the summer. It compared the box office takings of these movies as a percentage of their budgets, alongside their popularity with audiences. Weighting those factors equally Jaws, first released in 1975, was the clear winner. With a modest budget of roughly $7m — one of the smallest of all the blockbusters studied — Jaws made a staggering $253m worldwide, equivalent to a profit of 3,514%. The classic shark horror also has a 97% rating among film-goers on review website Rotten Tomatoes. From the ocean to outer space, Jaws is followed by ET: The Extra-Terrestrial, which made a 3,321% profit coupled with a 99% Rotten Tomatoes rating. Next came the original Star Wars: A New Hope, first release in 1977. It recorded an astronomical 6,949% profit but the force was less strong when it came to audience approval, with 93% putting it in third place. Rounding off the top five is animated Disney classic the Lion King (1994) and 1985’s Back to the Future. The only recent film to make it into the top ten was last year’s Top Gun: Maverick, with the Tom Cruise-starring sequel finishing in 6th. And while there were few 21st-century releases in contention for the blockbuster crown, the research also found that this summer’s big-screen offerings are struggling to inspire much interest. Among UK viewers the season’s most anticipated film is Indiana Jones and the Dial of Destiny, which will see 80-year-old Harrison Ford playing the bullwhip-cracking hero for the fifth and final time. However less than a fifth (19%) of Brits say they are actually excited to see the archaeologist in action again. Meanwhile, just 15% of viewers are looking forward to seeing Tom Cruise’s seventh Mission Impossible film, Dead Reckoning Part One. This is followed by Spider-Man: Across the Spider-Verse, with 14% admitting the animated spin-off gets their spidey senses tingling.

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After several years of trail runners, Your Girlfriend Likes My Swing Baseball Lover Vintage shirt shell jackets and baggy cargos flooding our explore pages, it’s safe to say we’ve reached peak gorp. The outdoorsy fashion trend that had ex-streetwear influencers the world over flocking to the countryside in search of the perfect ‘fit-pic backdrop catapulted functional mountain gear into the fashion spotlight. And while there’s nothing wrong with the odd fleece or even a Salomon sneaker here and there, the full head-to-toe Gorpcore look is something we feel it’s high time to wave goodbye to in 2024. Don’t get us wrong, we love a well-placed outdoorsy piece now and then, it’s walking through Brooklyn or Southeast London dressed for an Everest attempt that we’re not crazy about. So instead of decking your entire wardrobe out at REI, we’d suggest mixing and matching outdoorsy elements in a way that works with your personal style. This could be something as simple as swapping the hoodie out for a thick-pile fleece or ditching the car coat in favour of a Gore-Tex shell.