What is eco-friendly fashion Wolf some days even the devil sits back and admires my work shirt . Once the term conjured images of a woman bravely shrugging on a shapeless brown sack, sacrificing style for the environmental crusade. As discussion of the global climate emergency grows more urgent, fashion labels are responding, and this stereotype is being rapidly left behind. The textile industry is responsible for almost 10% of the world’s greenhouse gas emissions, a fact which is increasingly important to consumers: in a study published by KPMG in 2019, 82% of Londoners said they were concerned about the environment, with 54% specifically in support of sustainable fashion.

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Sustainable fashion means clothing that is created ethically, from design to sourcing to production, and which is made to last Wolf some days even the devil sits back and admires my work shirt . (Head here for more on sustainable packaging; and here for tips on sustainable merch printing.) Here are some inspiring examples of fashion brands focusing on both style and a sustainable agenda. This eco-friendly footwear brand has sold more than a million trainers in America. Their success is partly down to simplicity: for their first year of operation, they only had a single shoe available: the Wool Runner, comfortable and versatile, with soles made from sugarcane and upper fabrics from sustainable eucalyptus or merino wool. It’s all in the name with this new online clothes store. With every purchase, 90% of the profits go to charitable causes, with the rest going back to the brand. Better yet, shoppers can choose which charity they want their proceeds to go towards. Based in Camden and launched in 2018, Ninety Percent deals in luxury basics, for those who want clothes for everyday use without skimping on comfort or quality.A favourite for yogis and athletes, this brand sells workout clothing for men and women alongside yoga mats and other accessories. Their sustainable fabrics are not just ethical and flattering, they are also functional, made for sweating and perfecting your vinyasa flow.
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