Milan witnessed a big change, too. Vote New York Yankees 2024 MLB All Star Game T Shirt Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.

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With Halloween just around the corner, it’s the ideal time to start planning the perfect costume for the occasion. Vote New York Yankees 2024 MLB All Star Game T Shirt Fashion expert Maria Loizou from Karen Millen predicts this year’s hottest pop-culture themed Halloween costumes inspired by the most memorable moments from 2022 so far. Tom Cruise’s Maverick is one of the most popular men’s Halloween costumes we can expect to see this Halloween. This year’s box office hit Top Gun: Maverick reignited interest in the classic 80s film, sparking 12,000 average monthly searches for ‘Top Gun costume’ worldwide. Fake moustaches, bomber jackets and aviator glasses make the ideal, minimal-effort costume, perfect for those obsessed with the franchise. Stranger Things has taken 2022 by storm, so we can anticipate many costumes inspired by the residents of the town Hawkins this year and more specifically, new fan-favourite Eddie Munson. Series four introduced us to the Metallica-playing, Dungeons and Dragons-obsessed Eddie, leader of the Hellfire Club. Eddie’s grunge look can easily be replicated with a Hellfire Club shirt, ripped black jeans and a denim vest. Currently, the term ‘Hellfire Club shirt’ receives 41,000 average monthly searches across the globe. Arguably one of the biggest and most-anticipated shows of the year, House of the Dragon will likely be among the most popular Halloween looks this year. Dressed in a long black robe, white-blonde wig and equipped with a plastic sword, we are sure to see many Daemon Targaryen lookalikes this Halloween season. With the autumn release of Netflix’s new show Wednesday, we can anticipate many costumes replicating the Halloween icon Wednesday Addams, especially as the phrase ‘Wednesday Addams costume’ receives an average of 58,000 monthly Google searches worldwide. Recreate this look by pairing a printed black dress with a white pointed collar, with Wednesday’s signature braids. Marvel’s Wanda Maximoff, otherwise known as Scarlet Witch, is another one of this year’s most sought-after costumes, with the phrase ‘Scarlet Witch costume’ receiving 50,000 monthly Google searches worldwide. All you need is a red cape and dress, along with a signature Scarlet Witch headpiece. Incorporating a red leather top, corset or catsuit can really help in emulating the Wanda Maximoff look. Elvis and Priscilla Presley will undoubtedly be one of the most popular couples costumes this Halloween. Austin Butler perfectly portrayed the King of Rock in Baz Luhrmann’s recent Elvis biopic, so much so that searches for ‘Elvis costume’ have increased 335% worldwide over the last 12 months. Replicate Priscilla’s iconic look with a 60s-inspired mini dress and bouffant hair, and style a leather jumpsuit and gelled back hair for the signature Elvis image. As a result of those pictures of Margot Robbie and Ryan Gosling on the set of Greta Gerwig’s upcoming Barbie film, combined with the recent ‘Barbiecore’ trend, we can expect to see many couples dressed as the iconic plastic duo this Halloween. Whether it is matching neon rollerblading outfits or hot pink cowboy costumes, searches for ‘Barbie Halloween costumes’ reach an average of 15,000 each month worldwide. We can also expect to see couple’s costumes from Grease this Halloween. Danny and Sandy from the popular 70s musical have always been a classic go-to couples Halloween costumes and this year will be no exception, especially to honour the late Olivia Newton-John. Black leather leggings or trousers, red heels and matching red lipstick complete this look for Sandy, with Danny needing only a leather jacket and slicked back hair, with an optional D.I.Y Rydell cardigan.