The summer blockbuster season is here and a recent study looked back on half a century of films released between May and August Victims Aren’t We All T-shirt, comparing their box office profits alongside their popularity with audiences. With, get ready for it, Steven Spielberg’s 1975 classic Jaws being named the greatest of all time. However despite this summer’s line-up filled with big-budget movies, less than a fifth of UK viewers say they are excited by any of them and half (48%) would rather watch a movie at home. The study looked back at the last six decades of films released between May and August, ever since production companies in the early 1970s decided to save their biggest movies for the summer. It compared the box office takings of these movies as a percentage of their budgets, alongside their popularity with audiences. Weighting those factors equally Jaws, first released in 1975, was the clear winner. With a modest budget of roughly $7m — one of the smallest of all the blockbusters studied — Jaws made a staggering $253m worldwide, equivalent to a profit of 3,514%. The classic shark horror also has a 97% rating among film-goers on review website Rotten Tomatoes. From the ocean to outer space, Jaws is followed by ET: The Extra-Terrestrial, which made a 3,321% profit coupled with a 99% Rotten Tomatoes rating. Next came the original Star Wars: A New Hope, first release in 1977. It recorded an astronomical 6,949% profit but the force was less strong when it came to audience approval, with 93% putting it in third place. Rounding off the top five is animated Disney classic the Lion King (1994) and 1985’s Back to the Future. The only recent film to make it into the top ten was last year’s Top Gun: Maverick, with the Tom Cruise-starring sequel finishing in 6th. And while there were few 21st-century releases in contention for the blockbuster crown, the research also found that this summer’s big-screen offerings are struggling to inspire much interest. Among UK viewers the season’s most anticipated film is Indiana Jones and the Dial of Destiny, which will see 80-year-old Harrison Ford playing the bullwhip-cracking hero for the fifth and final time. However less than a fifth (19%) of Brits say they are actually excited to see the archaeologist in action again. Meanwhile, just 15% of viewers are looking forward to seeing Tom Cruise’s seventh Mission Impossible film, Dead Reckoning Part One. This is followed by Spider-Man: Across the Spider-Verse, with 14% admitting the animated spin-off gets their spidey senses tingling.

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In our Your Type of Style program, Victims Aren’t We All T-shirt we have an entire module dedicated to shopping as we want to arm you with all the best tools that work for you as an individual, with your individual needs, so that you can get over that analysis paralysis, or making decisions too quickly (whichever of these is more you), we give you a tried and tested model that will lead you through what you do well, plus where your blindspots are (that can trip you up without you being aware). One tried and true method that Jill uses (and others who have an overshopping issue have found particularly useful) is the “power pause” where you leave at least 2 hours between when you find an item, and when you make the purchase (in fact, sometimes Jill leaves it a few days). I’ve used this technique if I’m not 100% sure about an item and found it a really great tool, as I know if I’m still yearning and thinking about an item, hours or days or weeks later, then it’s a definite YES. But if I fairly quickly stop thinking about it then it’s a definite NO. The flipside of rushing into decisions too quickly and needing a way to stop yourself, is that you are too slow to decision making, and end up losing out in some way or other. You’ll end up with a wardrobe full of clothes you love and that love you back and get more joy from getting dressed each day. You’ll find getting dressed a more pleasurable experience. You’ll waste less money (so you have more money for other amazing experiences in your life). I truly believe that knowledge is power and the more wisdom you have with regards to your approach to style and what really works for you in a true and authentic way, you’ll know where both your genius and your blindspots are (and awareness is key to everything in life) and then it makes the whole process of style easier. If you’d love to dive deep into understanding more about how your personality influences all your style choices (don’t worry, you don’t need to know your type to do this, it’s something you get in the program), then head on over to discover more about Your Type of Style. We only open the doors to the program once a year (September start) so now is the time to make that decision if you’ve been thinking about it!