Most of them sell their Very Uninterested In That Opinion shirt. pieces on their own direct-to-consumer websites and don’t have to worry about selling out or not selling enough; they only produce what they really need. In contrast, a department store might ask a designer to produce a large quantity of items many months in advance and then return them if they don’t sell and inflict charge-backs. It’s a guessing game that has led to extreme waste and inefficiency.

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She couldn’t have anticipated the pandemic, but she did anticipate that we’d be spending more time at home. “My theory has always been that the world is moving into more comfortable clothes,” she says Very Uninterested In That Opinion shirt. I think if you look at what technology does on a macro scale, it enables much more efficiency. It enables you to watch the best TV at home, to have food from your favorite restaurant delivered to your door, and now that we’ve gotten over a lot of communication hurdles, we’re very comfortable having our conversations over Google Hangouts or Zoom. We’ve been forced to learn new competencies that we won’t soon forget, and what that does is [eliminate] the need to physically show up somewhere,” she continues. “I think working from home is going to become so much more common, and COVID just accelerated the inevitable. People may not completely move away from cities, but we’ll be able to move further from them. If we’re working remotely and don’t have a daily commute, or we just go to the office less frequently, suddenly it opens up that house that’s two hours away. Even in terms of finding talent [or applying for jobs], it’s really hard when you’re limited to a geographic area. Once you remove those boundaries, it becomes better for everyone. Over the long term, our home will become much more the center of our world, because we have all of these new options opened up for us.

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