If someone said the word fleece’ to you five years ago Unicorn pinch me and Ill punch you shirt . What would pop into your mind? Probably camping, pyjamas, maybe functional clothes for a hike. Fleeces were the domain of practical mums and serious outdoorsy types. So when the fleece came to the catwalk in 2019, it took everyone by surprise.

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It’s easy to see the practical appeal of the fleece: it’s a handy mid-layer which ensures warmth and comfort, easy to wash and pair with whatever other clean clothes you have handy Unicorn pinch me and Ill punch you shirt . Yet suddenly we were seeing shearling in daring silhouettes and fleece with animal prints paired with leather worn by top models. Fleeces aren’t just stylish and practical, they’re also cosy — in these trying, turbulent times, we’re all in need of fuzzy, comforting clothes. Largely made today from polar fleece, a synthetic equivalent to wool which is a lot lighter, fleeces simply make sense. Brands are realising this, too: certain forward-thinking companies are looking beyond t-shirts and caps to offer branded fleeces to employees and fans alike. For the past 40 years, Majestic has been a go-to wine source for Brits who have come to rely on their knowledgeable staff for guidance in the intimidating world of wine. It is today the country’s largest wine retailer, and in the colder months employees don black fleeces with the elegant grape logo emblazoned on the chest. Once a byword for rural British luxury, Land Rover sold the first mass-produced four-wheel drive with doors to the British public. Still a favourite of Britain’s motoring industry, they offer the Challenge Fleece for fans with elasticated cuffs to keep the wind out on those brisk country drives with the windows down.Here are some of our favourite branded fleeces to offer you inspiration.
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