Iconic skateboarding brand Santa Cruz turns 50th this year U Can be My Punk Rock Princess T-shirt, making them one of the longest standing, consistently running skate brand globally. Known for their Screaming Hand design and Classic Dot designed by the legendary Jim Phillips. The brand have been an inspiration throughout fashion, streetwear and skateboarding since 1973!!!! Santa Cruz Skateboards has been an industry-leading manufacture of board sports lifestyle products for 50 years. Established in 1973, Santa Cruz defined a generation with eye-popping graphic and innovative products that continue to resonate with tastemakers, professional riders and younger generations. Their graphics are some of the most iconic in skateboard history. Santa Cruz is Mecca for skate and surf culture and they’ve been here to define the look and feel of these sports since the beginning. Captured by the brand slogan, ‘From the beginning, til the end,’ and the special 50th edition of Jim Phillip’s screaming hand, this momentous anniversary revisits the core of the brand which is planted in the foundations of skate culture. Throughout the years, Santa Cruz has championed riders such as Eric Dressen and Steve Alba who have designed and reworked iconic artworks that are still best sellers today. Being central to the skate community, Santa Cruz has continually provided a platform to both well-known and emerging artists; this year we have worked with Shepard Fairy (OBEY GIANT) and Jeremy Fish to name a few. Whilst celebrating the past, Santa Cruz also looks ahead to another 50 years of supporting skateboarding through innovation and creativity. Alongside seasonal versions of the iconic Classic Dot and Screaming Hand Santa Cruz welcomes back legendary team riders Christian Hosoi and Micke Alba with reissues of their most sort after graphics. Well known for strong illustrative graphics Santa Cruz’ European apparel line also offers a complimentary cut and sew collection of elevated skate wear consisting of heavy weight shirting, knitwear, jackets and the must have baggy denim.

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For me, leopard print is a print I only occasionally wear and so provides a feeling of variety and difference in my wardrobe and outfit. U Can be My Punk Rock Princess T-shirt If you have a greater need for variety and uncertainty, then you are more likely to want a wider variety of styles of clothing in your wardrobe, and you may not be able to plan ahead in the same way Jill can. One of the things I’ve noticed with myself and my clients when life is full of instability and uncertainty, you are more likely to hold onto a style or have a more “uniformed” approach to your style. It feels safer, and when you feel that you have no control over anything else in your life, then feeling like you have some control over your outfits can give you a nice hit of feel-good hormones (serotonin, dopamine), that you have control over something in your life. Now if you are going through a period of great stability in your life, it can become boring, and this is when you may start craving variety of some sort. For some of us, this results in wanting a big change in our wardrobe or look, or different kinds of outfits every day. We need to shake things up, do something different, may decide to change our hair in a more radical way, or buy clothes that are nothing like what we currently own in our wardrobes. If you have a possibilities brain, you may find it almost impossible to let go of clothes, and have a large and cluttered wardrobe that may feel overwhelming at times.I have found that some NP types find it very hard to let go, so creating your own criteria that allow you to let go of clothing that no longer serves you or your lifestyle is worth figuring out. Whether it’s finding a charity that you really feel is worthy of your clothing, or understanding that those clothes that no longer fit you (and are unlikely to fit you again in the near future) are worth letting go of. One strategy I use with my clients like this who feel that it’s almost impossible to let go of items that are too small, is that we pack them away, then write a Used By date on the bag or box, and then if they have not been seeking out those clothes before that used-by date – that once that date passes, they let go of the bag of clothes, don’t open and look at them again (that gets the emotions and possibilities going again making it harder to let go), just like you’d let go of out of date food without looking back.