The infamous polo shirt can be considered the hybrid of shirts, that falls somewhere in between the formal shirts and the T-shirt Treat Your Girl Right T-Shirt . Different types of polo shirts can be spotted in different fields of life. However, it is a misnomer and its genesis can be dated back to tennis. In the early 20th century, Rene Lacoste, a tennis player, realised that he wasn’t able to deliver his best tennis performance when wearing the typical long sleeve shirt and tie. So, he decided to design his own shirt and wear it to competitions and games. The design he wore to the 1926 US open championship is the original model from which the polo shirts of today hail from. In 1933, Rene’s Chemise Lacoste company came into being, and it started marketing and selling these shirts in North America and Europe with the famous crocodile as its logo. The Lacoste polo shirt was then adopted by professional polo players soon after, and it became universally known and related to this sport.

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The connection between tennis and polo shirts was further cemented when the lifestyle brand Ralph Lauren came up with its ‘Sport of Kings’ clothing line with the ‘polo shirt’ as a centrepiece in the early 70s Treat Your Girl Right T-Shirt . While in the UK the Fred Perry’s polo shirt became a favourite of the young population during the 60s because of the ‘Mod’ movement. And then in the 70s it became popular with the football hooligans, Skinheads and Northen, and rude boys. The Brit Poppers made it popular in the early 90s. It is safe to say that the polo shirt is the perfect example of the influence of accidental or deliberate branding. You get a different message from each brand. For instance, on one hand, you get the aspirational message of Lacoste with its rich, privileged, and preppy subtext and, on the other hand, there is Fred Perry’s message that was shaped by a large group of like like-minded people who created a tribe and a sense of identity via clothes. At the end of the day, no matter what message you find yourself leaning towards, you are wearing the polo .
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