WAWWA is a clothing brand based in the wonderful and creative hotbed that is Manchester Today I don’t feel like doing anything except louis tomlinson I’d do him shirt, UK, with an important mission to prioritise the planet and people over profits. They use vegan, organic and recycled materials and are dedicated to making a positive social impact by paying fair wages and donating clothing through their 1+1 collection. In 2020, they established their own micro factory in Manchester and now produce most of their products in-house. They source materials from UK suppliers whenever possible to support local production and reduce their carbon footprint. The WAWWA factory operates on a made-to-order or pre-order model for the majority of styles, to minimise waste by producing only what’s needed. Their latest innovative venture is with fellow Mancunian based Cloudwater Brew Co, an award-winning, innovative craft brewery. Known for their dedication to quality, creativity, and pushing boundaries, Cloudwater Brewery has garnered global recognition for their exceptional beers. With an emphasis on seasonal ingredients, community engagement, and ethical practices, Cloudwater Brewery remains committed to innovation and creating memorable experiences for craft beer enthusiasts. The partnership brings together their respective expertise and passion for sustainability and ethical resourcing to create an exclusive clothing range and a craft beer, both proudly made in Manchester, within a one mile radius of each other. The collaborative clothing range merges WAWWA’s signature sustainable styles with Cloudwater artistic flair, resulting in a truly unique collection. By incorporating Cloudwater’s artwork, the range showcases an earthy-toned print that is actually a re-work of beer seen through the lens of a microscope, offering a fresh perspective on the beverage. The standout print is locally printed onto fabric in Manchester and crafted into garments in WAWWA’s micro-factory. The print can be seen as an all-over design across various pieces, including their Ezra Cuban Shirt, Zama Shorts, Jay Cap, and Boonie hat. Additionally, the collection features graphic prints on soft organic t-shirts and hoodies. WAWWA’s popular cross body bag and totes also receive a beer lovers update. These accessories now boast four side pockets designed to perfectly fit cans, making them ideal for beach BBQs or picnics in the park. Each piece in the collection proudly features a redesigned WAWWA logo inspired by Cloudwater’s iconic branding. In parallel, Cloudwater Brewery introduces a refreshing craft beer – One Mile Radius – brewed with passion utilising seasonal ingredients. This bespoke beer is guaranteed to tantalise taste buds with its fresh and zesty flavour profile. Brewed with a lead hop Waimea, a modern NZ version of classic US hops, delivering citrus and pine. It represents the fusion of brewing traditions, embodying the spirit of Manchester’s innovative manufacturing scene. Andrew, Co-Founder of WAWWA Clothing. “Together, we aim to showcase Manchester’s talent, creativity, and sustainability ethos through our collaborative clothing range. This partnership represents our shared commitment to making a positive impact in our respective industries, while celebrating local craftsmanship.” Paul Jones, Co-founder of Cloudwater Brew Co, added, “We are thrilled to collaborate with WAWWA Clothing, a brand that shares our passion for quality, working together with local independent businesses and pushing boundaries. Our new beer will bring together the best of our brewing expertise with Manchester’s vibrant spirit, to tantalise your taste buds.” Their pre-order model reflects our commitment to sustainability, as it reduces textile waste by producing only the amount of pieces that will be purchased. Estimates suggest the fashion industry overproduces by about 30-40%. By implementing this model for the collaboration, it contributes to a reduction in fabric and fibre consumption, water usage, energy consumption, and transportation emissions.

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With Halloween just around the corner, it’s the ideal time to start planning the perfect costume for the occasion. Today I don’t feel like doing anything except louis tomlinson I’d do him shirt Fashion expert Maria Loizou from Karen Millen predicts this year’s hottest pop-culture themed Halloween costumes inspired by the most memorable moments from 2022 so far. Tom Cruise’s Maverick is one of the most popular men’s Halloween costumes we can expect to see this Halloween. This year’s box office hit Top Gun: Maverick reignited interest in the classic 80s film, sparking 12,000 average monthly searches for ‘Top Gun costume’ worldwide. Fake moustaches, bomber jackets and aviator glasses make the ideal, minimal-effort costume, perfect for those obsessed with the franchise. Stranger Things has taken 2022 by storm, so we can anticipate many costumes inspired by the residents of the town Hawkins this year and more specifically, new fan-favourite Eddie Munson. Series four introduced us to the Metallica-playing, Dungeons and Dragons-obsessed Eddie, leader of the Hellfire Club. Eddie’s grunge look can easily be replicated with a Hellfire Club shirt, ripped black jeans and a denim vest. Currently, the term ‘Hellfire Club shirt’ receives 41,000 average monthly searches across the globe. Arguably one of the biggest and most-anticipated shows of the year, House of the Dragon will likely be among the most popular Halloween looks this year. Dressed in a long black robe, white-blonde wig and equipped with a plastic sword, we are sure to see many Daemon Targaryen lookalikes this Halloween season. With the autumn release of Netflix’s new show Wednesday, we can anticipate many costumes replicating the Halloween icon Wednesday Addams, especially as the phrase ‘Wednesday Addams costume’ receives an average of 58,000 monthly Google searches worldwide. Recreate this look by pairing a printed black dress with a white pointed collar, with Wednesday’s signature braids. Marvel’s Wanda Maximoff, otherwise known as Scarlet Witch, is another one of this year’s most sought-after costumes, with the phrase ‘Scarlet Witch costume’ receiving 50,000 monthly Google searches worldwide. All you need is a red cape and dress, along with a signature Scarlet Witch headpiece. Incorporating a red leather top, corset or catsuit can really help in emulating the Wanda Maximoff look. Elvis and Priscilla Presley will undoubtedly be one of the most popular couples costumes this Halloween. Austin Butler perfectly portrayed the King of Rock in Baz Luhrmann’s recent Elvis biopic, so much so that searches for ‘Elvis costume’ have increased 335% worldwide over the last 12 months. Replicate Priscilla’s iconic look with a 60s-inspired mini dress and bouffant hair, and style a leather jumpsuit and gelled back hair for the signature Elvis image. As a result of those pictures of Margot Robbie and Ryan Gosling on the set of Greta Gerwig’s upcoming Barbie film, combined with the recent ‘Barbiecore’ trend, we can expect to see many couples dressed as the iconic plastic duo this Halloween. Whether it is matching neon rollerblading outfits or hot pink cowboy costumes, searches for ‘Barbie Halloween costumes’ reach an average of 15,000 each month worldwide. We can also expect to see couple’s costumes from Grease this Halloween. Danny and Sandy from the popular 70s musical have always been a classic go-to couples Halloween costumes and this year will be no exception, especially to honour the late Olivia Newton-John. Black leather leggings or trousers, red heels and matching red lipstick complete this look for Sandy, with Danny needing only a leather jacket and slicked back hair, with an optional D.I.Y Rydell cardigan.