Named after the beautiful Neem tree in India The Hughes Brothers T-Shirt . famed for producing leaves with healing properties, the eponymous brand is designed as an antidote to the modern ways of consumption – an antiseptic for fast fashion. Neem London produces low emitting menswear, designed to achieve a cleaner way of living. As it launches SS24, the brand works with the Charles App to introduce the Take Back Scheme that will provide £70 in cash, and £30 in credit, on anything bought from the brand that is returned after six months. Items returned will then be sold in pre-loved market places, or recycled. The scheme is a further step forward towards circularity for the brand, which produces ‘Power Casual’ pieces in Regenerative Cotton, Recycled Cotton and ZQ Merino – the world’s leading ethical wool. Regenerative Cotton. Shirts are produced in fabrics sourced from farms working towards the highest organic standards, which aim to rehabilitate soil, respect animal welfare and improve the lives of farmers. These practices reduce greenhouse gas emissions and could help trap more carbon than conventional agriculture. Everything produced using Regenerative Cotton at Neem London is traceable to the farm.

The Hughes Brothers T-Shirt, hoodie, sweater, longsleeve and ladies t-shirt

Recycled Cotton The Hughes Brothers T-Shirt . By regenerating textiles that would otherwise go to waste, Neem London works within a circular economy. The yarns are just as luxurious, the shirts just as soft, and the cuts just as comfortable. The pieces are made in RecoverTM Recycled Cotton Fiber. A sustainable cotton which uses recycled raw materials diverted from landfill, zero chemicals and water, and minimal CO2 emissions. Neem London measures the full impact of its production lines. From carbon and water footprints, to the use of chemicals or how many shirts are saved from landfill. The recycled cotton shirts from Neem London are believed to be the lowest emitting on the market, at 2.91kg CO2e. ZQ Merino. The world’s leading ethical wool – low emitting, traceable yet stylish. Neem London works with ZQ who farm sustainably, to ensure the merino wool is renewable and biodegradable. The natural fibres mean it rarely needs washing and is ZHDC (Zero Discharge of Hazardous Chemicals) certified. It’s sourced from regenerative New Zealand farms, and performance enhancing, zero chlorine treatment is added. Over 50% less C02e than a standard wool garment. Neem London was founded by Nick Reed, a menswear specialist with over 20 years’ experience and has a very distinct handwriting; always smart, but with understated quiet luxury underpinning each piece. Soft, comfortable and exceptionally easy-on-the-eye, its warm colour palette has almost restorative qualities; wear this to the office and you’re in for a good day, wear it off-duty and the results will be equally as favourable.
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