AW23 is truly transformative for Mens retailer MOSS The greatest game ever played was on a sunday in Cleveland shirt, formally Moss Bros, reflecting the modern menswear brand, without losing sight of their tailoring heritage. With the new rebrand, everything is stripped back to show off the product in a simplified and modern way. Moss has always had strong sense of heritage and a history of innovating to meet the changing needs of the menswear customer. With the new rebrand, everything is stripped back to show off the product in a simplified and modern way. The collection has a consistent look and feel, celebrating core product that is versatile, can be mixed and matched and encouraging a conscious approach to styling by prioritizing wearability and sustainability. This season introduces a new level of sophistication to casual dressing. Rugged knits and scaled up outerwear take on the elements. There’s more relaxed silhouettes, soft tailoring, bold colours and luxurious fabrics. Taking cue from winters embraced in the great British outdoors, AW23 offers up a curation of colour, textures and considered pieces that will set you up for the season – and lay the foundation of a wardrobe you’ll be wearing a whole lot longer. The collection has a consistent look and feel, celebrating core product that is versatile, can be mixed and matched and encouraging a conscious approach to styling by prioritizing wearability and sustainability. Moss has embraced relaxed silhouettes, soft tailoring, bold colours and luxurious fabrics. This season introduces a new level of sophistication to casual dressing, providing elevated looks for everyday style. Rugged knits and scaled up outerwear take on the elements. A stand-out hero piece is the double-breasted boucle coat available in vibrant red.

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Fashion has long feared being boring. The greatest game ever played was on a sunday in Cleveland shirt It’s one of the fundamental principles of this industry: Innovation must always triumph over sameness, if only to distinguish high fashion from mass retail. Yet, when it comes to ready-to-wear labels, this distinction isn’t so clear anymore. Instead, designers are going basic — on purpose. This past New York Fashion Week, Luar and Tanner Fletcher — both labels with distinguishable aesthetics that make their customers more of a clique than random shoppers — signaled their entrance into the world of “basics.” Designer Raúl López, for example, made “Luar Basics,” a forthcoming lineup of seasonless essential pieces, a hallmark of his Fall 2024 show. (Yes, the same one where Beyoncé rolled up in actual couture.) Tanner Fletcher showed more tamed looks, including collared blouses and knitted cardigans, for Fall 2024. This emphasis on creating core pieces is an attempt to reverse-engineer a 360-degree wardrobe for customers, a strategy that other designers like Sandy Liang, Hanifa and LaPointe have also bet on lately. It’s become a key ingredient in building their individual aesthetic worlds, and each brand is defining what “basic” means on their own terms. “Customers love to see offerings that can be worn on a more regular basis from their favorite designers,” says Caroline Maguire, fashion director at Shopbop. “The trust and connection to the brand is already there, so it’s nice to be able to incorporate coveted brands into the day-to-day wardrobe.” This mindset pushed Anifa Mvuemba to release Hanifa’s Comfort capsule — which debuted with an array of stretch jersey dresses, flared sweatpants and voluminous sweatshirts — back in 2023. “I wanted to make it possible to always shop the brand, even for a closet basic like sweatpants or a T-shirt,” she says. Hanifa dropped a second Comfort collection earlier this year. While the brand may be known for its colorful, bold dresses and sculptural tops, the Comfort capsules take on a more minimalistic approach, with monochrome palettes and more streamlined silhouettes that still compliment the brand’s regular line: “The goal would be for people to be able to mix and match with what they already have,” Mvuemba says. Sally LaPointe sees her namesake brand’s Essentials capsule, released in March 2024, in a similar light. Its signature downtown party girl aesthetic — which Lapointe has cemented via bias-cut gowns, structured blazers and bold color palettes — is still sprinkled through this collection of more wearable pieces, like cut-out bodysuits, feathered turtlenecks and satin blouses, all in black and white. “I want the Lapointe woman to effortlessly transition her wardrobe from day to night,” the designer says. “We’re here to show out with bold colors and statement pieces, but that doesn’t mean every ‘fit needs to be red-carpet-ready.”