The spring/summer 2024 showcase was set against an uncertain economic and political backdrop, Texas Longhorns Smith Orogbo Shirt which may have led many designers to approach their collections with extra consideration. The customer has become more mindful too, further aware of their consumption and the downright privilege that it is to be a consumer right now. Yes, there will always be an appetite to shop, but there is a deliberate attempt to be less ostentatious about it (read: there will be far fewer logos this season). Of the trends, many carried on from previous seasons, not just the last. In addition to what Page observed above, from the palette to the prints down to finer details such as jewellery, big bags and ballet flats, it felt like we’d seen much of it all before, but this time with a renewed appeal. No big leaps were made—which is good in terms of our bank balances and wardrobes—and our editors were able to envision themselves wearing much of what they saw in their daily lives. Let’s hear it for the wide-leg trousers! The more directional trends we did see were there to spark joy at a time when it felt like it might have been in short supply. There was a celebration of colour throughout, which could have quite easily taken over this entire trend report. Red continues to dominate, with Hermès’ designs acting as a stoic antithesis to the candy-pop looks that lined the Versace, Prada and Eudon Choi runways. There was shimmer but with a shakeup; silhouettes were stronger and the overall sweetness was distilled. Florals, for spring? They’ll never be groundbreaking, but with seismic petal proportions and blooms that jump off the toile they’re delicately attached to, there’s new life to be found in the trend that we assumed we’d seen everything from.

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Are you in a style rut? They have been pretty common after the pandemic lockdowns as there wasn’t a need to get dressed up. Texas Longhorns Smith Orogbo Shirt Then we can get out of the habit of getting dressed up or just feeling conspicuous as everyone else is still dressing down in their activewear. The lack of being able to shop anyway but online as well has meant that many have found their wardrobe a bit lacking recently and things wear out and you haven’t been able to find a replacement. Plus last fashion season was honestly the most boring fashion season I’ve ever seen, totally uninspiring and so even if you wanted to shop unless you were after a basic, there was little else in stores. I believe that if you would define your style as being in a rut, then it will feel negative to you. It can make you feel dissatisfied, bored, bland or something else that isn’t giving you the lift you’d like and the feeling of being the stylish version of you. A style rut is different from a self-defined uniform if that way of uniform dressing makes you feel stylish. But if you’re wearing the same 2 pairs of jeans and 3 tops week in, week out and you’re not happy, then this is likely to be a style rut for you. If you’ve lost your sense of style, then this would also be defined as a style rut. Habits can be great when we apply them to things we need to do to keep us healthy – daily exercise, brushing your teeth, eating a healthy meal or two every day – all great habits. A slapdash approach to your style, or being on autopilot, reaching for the same things over and over with no thought is likely to end up as a bad habit rather than a good one, and you’ll discover yourself in rut-town pretty quickly if you approach your style in this way. Over the past few pandemic years, little in our lives has been stable. We have been living in a very uncertain world, which means we may have been reaching for the tried-and-trusted, or the same outfits day after day as we have had a low need for variety, we yearn for stability. The swing from activewear and basics to dopamine dressing, to wearing something more different is an indicator that the overly stable way of getting dressed has gone from certain, to boring, and so our human need for difference and variety is piqued. Any period of instability in our worlds, divorce, illness, changing locations, changing careers or jobs, we tend to reach for something that makes us feel more stable – something less changeable. It can be common when going through a relationship break up to make a radical change to your style, most commonly seen in radical haircuts or hair transformations as if we are shedding an old skin into a new and improved version.