First of all the home page title is Cheap T shirts Store Online Shopping! Find creative Thirts, Mugs, Poster & Gift Ideas TCU Horned Frogs vs. Georgia Bulldogs College Football Playoff 2023 National Championship Matchup T-Shirt. For SEO benefit, I’m sure misspelling T-Shirts doesn’t help but let’s imagine that the spelling is correct. Then the page title is accurate. What it says is what you get but the problem here is that these are not terms that people search for. I think that text would work better as a meta-description than as a page title. The page title is vitally important for search engines whereas the meta-description is just what the search engines i.e. Google might choose to display under the link to your site. It might have an impact on the click-through rate. The phrases “creative t-shirts” and “gift ideas” are OK but it will be very difficult for a small site like this to compete for those terms.

TCU Horned Frogs vs. Georgia Bulldogs College Football Playoff 2023 National Championship Matchup T-Shirt ,hoodie, sweater, longsleeve and ladies t-shirt

I like the logo TCU Horned Frogs vs. Georgia Bulldogs College Football Playoff 2023 National Championship Matchup T-Shirt. It has a cool retro and vintage look reminiscent of a wax seal. There are also shades of a Japanese stamp type seal which they might be going for because there is some Japanese text in the lower half of the logo. As I said, I like the logo but I think it works better in the larger sizes that you can see on their social media accounts that on the website. I would increase the size and center it on the page so people would really notice it in order to help increase brand recognition.

In general, the site design is OK. When you arrive at the homepage, it doesn’t take you a second to know that this is a place where you can buy t-shirts and if you scroll down you can see that there are other products available too. But it’s very busy and the design rules are inconsistent. And even without scrolling down I can see at least 8 different font sizes with various font types. I really think that websites promoting/selling art should be as simple as possible and this is especially true for the home page.