Premium British lifestyle brand, Lyle & Scott Surfaces Good Morning Tan T-shirt, is launching its biggest brand campaign to date – a new global initiative supporting grassroots football. The brand will launch ‘Kits for Clubs’ to pay tribute to its historical connections to football by supplying free, bespoke football kits to amateur teams and small clubs across the world. Beginning with a seven-figure investment from the brand in the first year, the campaign will grow to offer new kits to tens of thousands of dedicated grassroots football players all over the world. The funding gap between grassroots and elite football is getting wider with each passing season, as we are on the cusp of the first transfer fee over £200m occurring during a global financial crisis. With commercial revenue at the top of the game reaching astronomical levels, Lyle & Scott recognise that the efforts and dedication of the heroes of amateur football are often under-appreciated and overlooked. Small local communities are often left with no choice but to contribute their hard-earned incomes to keep their clubs alive due to the shameful lack of funding coming from the top down to grassroots football. Using the ‘Kits for clubs’ campaign and capitalising on the fashion brand’s relationship with football, the brand will support these teams struggling through financial hardship by removing the cost of new kits. Designed in-house and developed through the brand’s long-established production processes, the kits pay homage to the brand’s 150 years of heritage, combining Lyle & Scott’s expertise in fashion, football and products developed for performance. Teams will be able to choose their favourite kit from a range of shirts designed to look and feel great. The range includes an Argyle pattern, or a thistle inspired design for those wanting something striking, or more classic designs for the football purists. The Lyle & Scott team colours of black, gold, and white compliment the elevated designs, aiming to capitalise on the close relationship between premium fashion and football that has gone from strength to strength over the last two decades. Relationships with the chosen clubs will be nurtured and their feedback on the products will be used to develop the range of products further in the coming seasons. The kits will all be hand-finished in Scotland, in the brand’s hometown of Hawick, with customisation for individual player numbers and club crests. For any newly formed teams, if they do not have a club crest, Lyle & Scott will go the extra mile and collaborate with the club to design that as well, to help develop their own proud identity. Commenting on the launch of Kits for Clubs, Ben Gunn, Lyle & Scott, Brand & Marketing Director said: “I am so proud of this initiative, and I know first-hand how tough funding and support at grassroots is. Football is a common language the world shares and is an important part of Lyle & Scott’s 149 years of history. From the terraces to the pitch, Lyle & Scott’s Golden Eagle is recognised the world over. Our new ‘Kits for Clubs’ initiative will take some of the financial barriers away from grassroots football by offering to supply free football kits to amateur teams globally. Football shirts are a powerful thing and being fortunate enough to play and enjoy watching football throughout my life I associate important life lessons and memories with different football kits. Not only that, but a team also wearing a full, matching kit feels great and creates a tribal sense of identity. It gives confidence, regardless of level, and instills a feeling of pride that we at Lyle & Scott know is so important when playing the most popular game in the world. Football creates cultures and friendships; it gives kids a home and something to do after school. We are starting at the bottom with grassroots and building to the top, realising that the time for change is now. There are so many grassroots football teams that are close to collapse due to lack of funding, we feel it is extremely important to support change through football and want to help alleviate some of the stress that new kit can provide to parents and families. Sport should not be a choice; it should be a right and we want to lead fundamental change to make football available to anyone, anywhere. Within football, the rich get richer and to be truly inclusive means being democratic. We value inclusivity and diversity. As an underdog ourselves, we will champion those that need a voice and support, not just the privileged few, for who it is just another commercial lever. Football holds so many benefits culturally and socially. We are committed to being leaders of change rather than waiting for government regulation or league restructures to give back to the wider football community, the campaign aims to prioritise the people who need supporting the most.”

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It’s no secret that California is home to some of the best surf in the world, and by extension, some of the coolest surf brands. Surfaces Good Morning Tan T-shirt OG surf-cum-streetwear label Stussy was born on the state’s coastline, and several decades later and a bit further north, Noon Goons is now putting its own surfing-centric spin on streetwear. The LA-based brand fuses high-fashion, streetwear and surf culture to marvellous effect, creating a range of stylish, slouchy garments that are heavy on the beachy vibes. Think hoodies, graphic tees, oversized flannels and loose-fitting pants with some higher-end pieces sprinkled in, too. For all the hate it gets from the fashion crowd, there’s no denying that Amiri is one of the biggest names in the game when it comes to that rock ‘n’ roll-infused, deliberately dishevelled aesthetic for which LA has become famous. If there is an LA ‘look’, Amiri is one of the key brands behind it. The company’s founder, Mike Amiri, began his career designing stage outfits for legendary rock stars like Axl Rose and Steven Tyler before branching out and starting his namesake label, now in its tenth year. Expect to find streetwear-inspired pieces like logo hoodies and graphic tees alongside heavily distressed denim and luxe leather sneakers. Another label that was central to the longline, layered look that became synonymous with LA style is John Elliott. Founded in 2012, the brand’s eponymous founder drew inspiration from basketball and skate culture, creating a range of menswear that played with silhouettes, proportion and the concept of luxury in sportswear. His clothes played a part in the mainstream adoption of athleisure, turning things like joggers, sweatshirts and hoodies into desirable luxury items rather than straight-up athleticwear. Brain Dead isn’t a clothing brand in the traditional sense of the term. Instead, it describes itself as a worldwide collective of artists and designers that just so happen to make awesome clothes too. There’s a definite streetwear influence, with additional inspiration coming from underground comics, post-punk imagery and more, with heavily graphic-led designs printed on casualwear staples like hoodies, tees and various accessories.