New Era has been handcrafting some of the finest headwear in the world since 1920 South Carolina Believe shirt. Today, with apparel and accessories lines, the brand and its products sold in more than 80 countries. So with the arrival of the colder seasons, New Era is embarking on a nostalgic journey through its extensive legacy of iconic campus fashion essentials and long history of warm varsity staples. Calling out retro letterman jackets, sweaters, hoodies, t-shirts, and headwear, New Era’s latest winter offering will keep you out of the cold this season. Kicking off the season, two adjustable 9FORTY curved visor styles top the collection. Made from recycled REPREVE fabrics, both styles feature a tonal colour palette which reflects the retro aesthetic of the collection with embroidered shoutouts to the brand’s founding hometown of Buffalo, New York and the company’s founding year – 1920. A series of recycled Polylana ribbed tonal beanies finish the headwear collection with minimal branding with a subtle New Era flag logo on the left side. Reflecting previous seasons, pinstripe is a mainstay in the new collection and is featured on casual hoodies and t-shirts throughout. Referencing New Era’s early roots in the field of American baseball, contrasting pinstripes of dark green and black are set on a grey and white background. An archive New Era logo is also featured on the left breast of each casual in the brand’s historic cursive font. A matching letterman jacket and sweater wrap up the collection in premium faux leathers, wool, and thick reverse weave cotton. Comparable to the headwear offering, the number ‘20’ features throughout, again a nod to the brand’s founding year and a celebration of New Era’s long history.

South Carolina Believe shirt ,hoodie, sweater, longsleeve and ladies t-shirt

The collection includes denim, South Carolina Believe shirt knitwear, hoodies, sweatshirts, shirts, jackets, body warmers, trousers, outerwear, footwear and accessories. There is a range of four heavyweight ‘Big Jumpers’ available in navy, burnt orange, salt & pepper and red, each made from 100% British wool sourced from seven farms in Yorkshire. For lovers of tradition there’s a lighter Guernsey style fisherman jumper in navy or willow green, spun near Bradford using wool from two breeds of sheep in the Yorkshire Dales. A cardigan in 100% superfine lambswool comes in porcupine brown and Derby grey, and has been knitted in Aberdeenshire. Denim is a huge part of the business, it’s all produced at a high quality and is very popular with the HebTroCo customer. The range is made with selvedge denim from the Candiani Mill near Milan, one of the world’s most sustainable denim mills. There are jeans in black and indigo, available in various fits (but never too skinny! Phew) and two jackets in double black and indigo. The jackets and a selection of the jeans are in GOTS approved 100% organic (BCI) cotton, created using a micro-plastics free dye process, solar power and water recycling. For outerwear, the hardiest piece in the collection is a waterproof utility coat, based on an SAS zip-up smock jacket pattern, the outer shell is 50% organic cotton and 50% recycled polyester. Its numerous pockets and practicalities means it serves well on the hill and for tactical trips to the pub in all conditions. Warmer weather pieces include 100% cotton hoodies and zip up hoodies which are made in Manchester. There are two body warmers made with fabric from the Olmetex Mill in Italy and padded with British HD wool; a natural, high performing active insulation that doesn’t rely on plastics and manmade fibres. For summer months, and for layering up, there are t-shirts in yellow, botanical green, grey, black and white. A forest green overshirt is made with luxuriously soft and hard wearing corduroy from the best German mill – the same piece also comes in light sand moleskin. The socks are produced using Scottish Merino wool or cotton, and are all made in Scotland, whilst a range of workwear boots are constructed using processes that go back to the 19th century. One of the biggest selling products has been the woollen tweed blanket cape which can either be used as a blanket, throw or worn poncho style over the head and shoulders. Other eco initiatives include all items being shipped to the Post Office for delivery by electric cargo bike. HebTroCo also donates to Curlew Action; a charity set up to prevent the extinction of curlews, an endangered bird that inhabits the moors around Yorkshire. As Hebden Bridge is prone to flooding, the founders also decided to support a local Natural Flood Management Charity called Slow The Flow. Harnessing the power of personality and humour (HebTroCo has it in bucketloads) is the brand web and social media content, including the Don’t Be A Dick tagline. An element of this sees the founders acting out some of the most obnoxious messages trolls have kindly shared with them over their social channels. This unique sense of self-deprecation and fun is a big part of the success of the brand, the engaging content is something its followers react to in a big way.