Taking inspiration from the more retro fashion choices of the older generation Soul soul soul chakra shirt, the latest viral fashion trend currently sweeping the internet has been fondly dubbed as ‘Grandpa Core’. Nick Drewe, Trend Expert at at online discounts platform, Wethrift, has shared his insight into the latest fashion trend which is proving that style knows no age limits. “The latest fashion trend to surface is ‘Grandpa Core’, with searches for the quirky statement trend up by 334% on Pinterest in the last month alone. While over on the video streaming platform, TikTok, the hashtag #grandpacore has amassed a colossal 17.5 million views, providing that this is one of the season’s biggest trends. “Last year we saw the grandma-core aesthetic emerge, with many trying to embrace their grandmother’s signature style of nostalgia, warmth, and comfort. As we enter into the new year, we are seeing the whimsical grandpa-core trend surface, in fact, searches for ‘grandad jumper’ are up by 400% on Pinterest over the last few months alone.” The statement style is all about embracing key fashion features of our grandfather’s wardrobe, from oversized cardigans to sweater vests, vintage loafers, wide-framed glasses, and loose-fitted trousers to tweed blazers and oversized denim. As we approached the new year and more people looked for ways they can elevate their style for a ‘new year, new me’ statement, we have seen a huge increase in searches for ‘oversized cardigan outfits’ (a key feature of the trend) on Pinterest, up by 337%. 80s footwear has been spotted recently on celebrity fashion icons like Bella Hadid and Hailey Bieber. One of the more common styles is a pair of vintage loafers. Loafers are the shoe in every ‘it girl’s’ closet. These fail-safe shoes are perfect for all seasons and can dress up any casual look. Over the last few months, the demand for this product has increased, with searches for ‘vintage loafers’ up by 3900% worldwide. “Another way to embrace Grandpa Core in addition to vintage loafers is a sweater vest. If you’re in the office or meeting friends, pairing a sweater vest with an oversized blazer is the perfect way to layer this Winter whilst staying on trend. Searches for ‘sweater vests’ are up by 87% on Pinterest, with fashion enthusiasts hunting for style inspiration. While over on TikTok, the hashtag #sweatervest now has a whopping 130.5 million views and counting.”

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The spring/summer 2024 showcase was set against an uncertain economic and political backdrop, Soul soul soul chakra shirt which may have led many designers to approach their collections with extra consideration. The customer has become more mindful too, further aware of their consumption and the downright privilege that it is to be a consumer right now. Yes, there will always be an appetite to shop, but there is a deliberate attempt to be less ostentatious about it (read: there will be far fewer logos this season). Of the trends, many carried on from previous seasons, not just the last. In addition to what Page observed above, from the palette to the prints down to finer details such as jewellery, big bags and ballet flats, it felt like we’d seen much of it all before, but this time with a renewed appeal. No big leaps were made—which is good in terms of our bank balances and wardrobes—and our editors were able to envision themselves wearing much of what they saw in their daily lives. Let’s hear it for the wide-leg trousers!. The more directional trends we did see were there to spark joy at a time when it felt like it might have been in short supply. There was a celebration of colour throughout, which could have quite easily taken over this entire trend report. Red continues to dominate, with Hermès’ designs acting as a stoic antithesis to the candy-pop looks that lined the Versace, Prada and Eudon Choi runways. There was shimmer but with a shakeup; silhouettes were stronger and the overall sweetness was distilled. Florals, for spring? They’ll never be groundbreaking, but with seismic petal proportions and blooms that jump off the toile they’re delicately attached to, there’s new life to be found in the trend that we assumed we’d seen everything from.