New research has revealed where Brits dream of going on holiday throughout the year, with Rome, Amsterdam, Santorini and Paris topping the list as the most Googled European destinations by the UK public Solheim Cup Robert Trent Jones Golf Club 2024 Virginia T-Shirt .  The study by personal finance experts Forbes Advisor analysed millions of holiday-related searches over the past four years to discover which European locations people in the UK were most attracted to. The results revealed the UK’s four most Googled destinations as the French, Italian and Dutch capitals and the Greek Island, each of which received an average of more than 40,000 searches each month between November 2019 and October 2023. In total, the four most popular destinations have been Googled more than eight million times over the period. The top ten is made up of other classic beach holiday destinations, including Spanish favourites Majorca, Ibiza, Malaga, Benidorm, and Greek Islands Zante and Crete. The study revealed how the nation’s holiday preferences change with the seasons, as Amsterdam emerged as the most popular search in both autumn (September, October, November) and winter (December, January and February).

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Rome was the most searched holiday location in springtime (March, April, May) Solheim Cup Robert Trent Jones Golf Club 2024 Virginia T-Shirt . Meanwhile Majorca topped the summer searches (June, July, August) despite only being the fifth most searched location overall. The latest statistics from the Civil Aviation Authority (CAA) reveal that in September 2023, more than 1.4 million people flew from UK airports to the top four most Googled destinations of Rome, Amsterdam, Santorini and Paris combined. This makes up almost 8% of the total 17.6 million passengers who flew to Europe.
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