Trends come and go like waves Sit back do nothing and criticize everybody else shirt, and trying to ride every wave can leave you feeling overwhelmed and disconnected from your authentic style. However, you can use trends to your advantage. Rather than adopting a trend wholesale, consider how you can incorporate elements of it that resonate with you. For example, if the current trend is all about bold patterns and you’re more of a minimalist, you could introduce a patterned accessory or a subtle detail that adds a touch of trendiness without compromising your personal style. Have you ever bought an outfit that you thought was a fantastic deal, only to wear it once and never touch it again? This phenomenon highlights the disconnect between our values, what we buy, and what we actually wear. This is where the concept of values comes into play. How do your clothes align with your values and how you want to be perceived? If there’s a dissonance, it might be time to reassess your shopping habits and focus on pieces that genuinely resonate with you. If you value frugality, you may buy only the cheapest items off the sales rack, but you end up not loving them because they don’t reflect your personality, or they don’t fit well, or they don’t flatter you in some way or other. Alternatively, you may eschew all trend items and your wardrobe becomes very dated. If you have a high Social value (wanting to fit in and be like others) you’ll be more likely to buy into trends, if this is true for you, be wary about how much you spend on them if they are a short term fad, rather than a longer-term trend. If you want to learn about values and what yours are and how they impact on your style in my 7 Steps to Style program. It’s human nature to have blind spots when it comes to our own style. These are the aspects we might overlook or underestimate, and they can impact how we present ourselves. Take a moment to consider the types of clothes you consistently gravitate towards and why. Are there certain styles or colors you avoid because of some message you’re received in the past (something about your body that may not be true, for example). Often we take on board advice or opinion from someone that we take as fact, such as “you can’t wear a pastel with black” which was something that was in one of the early What Not to Wear books. This was because Trinny and Sussanah, the authors used themselves as their own models, and for them, with low-value contrast and warm colouring, black and a cool pastel colour looked terrible, yet for others who have a higher value contrast, it can work really well. Identifying these blind spots can be a revelation. It’s about breaking free from self-imposed limitations and embracing the full spectrum of your style potential.

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Working with makers, Sit back do nothing and criticize everybody else shirt mills and factories right here in the UK, HebTroCo is a brand inspired by the hardy Yorkshire environment and an unfaltering respect of the great outdoors. The influence of the local dales and moorlands, where the brand is based, creates a collection of stylish utility and workwear pieces for those who live, or aspire to live, a lifestyle in touch with the natural world. Everything is designed in-house, is exclusive to HebTroCo and is made using only the best and most sustainable natural fabrics, including wool from nearby farms. In addition to the highest quality fabrication and eco production methods, at the heart of the brand is a unique personality and sense of humour, helping to build a large and growing community of customers around the UK. HebTroCo is based in Hebden Bridge, an area once at the centre of the textile industry and somewhere that used to produce over 20,000 pairs of trousers a week (a million a year), leading to the nickname ‘Trouser Town’. It was this fact, coupled with a desire to support small British manufacturers, that inspired the founders, Brant Richards and Ed Oxley, to create the brand. Brant was the editor of men’s magazines; a cycling magazine and a lifestyle title, before going on to work in bicycle design and brand development. Ed had mostly worked in the outdoor industry running a mountain bike skills and guiding business. He also worked as massage therapist for ten years, all jobs that had a common thread of making people happy. Both had a passion for Yorkshire and for its natural beauty, which is now something intrinsic to the brand they created. HebTroCo was born via a crowdfunding website at the end of January 2016, with the aim to sell an initial batch of 176 pairs of trousers. The batch sold out in five hours, so the pair quit their jobs, and committed to HebTroCo full time, creating a hugely successful business with an army of loyal customers and employees. Whilst the collections are non-seasonal they include items for warm and cold weather, and are always created with Yorkshire in mind, requiring durability and functionality. The result is a workwear wardrobe of stylish classics, designed for city dwellers and those in more rural areas. There are pieces that can be worn in the office, and pieces that will help you get to the top of a mountain – some of them even tick both boxes. Everything is carefully tested, perfected and guaranteed for life for manufacturing defects. If at any point something does happen, then the guarantee offers a repair or replace service.