No one can argue against the cultural relevance of the last decade; in many ways, Shane Dawson Grower Black 2024 T-shirt it was filled with the most rapid changes in the zeitgeist humanity has ever seen. From the emergence of social media to the rise of social and political movements, the world as a whole changed in inconceivable ways—including the fashion industry. We’ve witnessed massive upheaval within the industry like Barney’s closing its doors and strides toward a more inclusive fashion industry, so it would be an understatement to say that the past decade was at all predictable. But through it all, we could always count on style; specifically, we could rely on style icons to always serve us up a look. And oh boy, did they put in work. Ahead you’ll find 20 women whose personal style helped to define the 2010s in fashion. Honestly, you can’t round up looks of the past decade without speaking to the downright odd outfits that the decade produced—including Lady Gaga’s one-and-only meat dress. It should be noted that Gaga’s style has evolved over the decade and she’s come to wear gowns you can buy at Bergdorfs instead of the grocery store, but this look truly speaks to the time in which style went not only avant-garde but became a way to speak about the issues facing the times. Not only was the past decade filled with contemporary looks, but it had its historical moments too—like when Kate Middleton married Prince William and became the Duchess of Cambridge. Not only did we get to witness the royal wedding of the decade, but watching the duchess make her way down the aisle in this Alexander McQueen gown was just a taste of all her stylish and classic moments to come.

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Now based in Paris, Rick Owens started his hugely influential high-fashion label on Hollywood Boulevard in 1994. Shane Dawson Grower Black 2024 T-shirt Often referred to as the Lord of Darkness by the fashion press, his moody pieces play with gothic elements, futuristic designs, gender fluidity and unusual silhouettes. OK, so this probably isn’t the sort of stuff you’ll be wearing daily. Still, Owens’ influence in men’s fashion is undeniable, making him one of the most important designers to ever come out of LA. Golf isn’t exactly known for being the hippest pastime on the planet, but LA’s Metalwood Studio is on a mission to change that. Blending streetwear with vintage golf-wear influences, the brand’s ever-evolving range includes things like caps, cardigans, polos and sweater vests, alongside streetwear staples like graphic hoodies, logo tees and joggers. Founded by arguably the world’s greatest surfer, Kelly Slater, Outerknown is a beach casualwear brand that puts equal focus on quality, versatility and sustainability. Each piece is made using responsibly sourced materials and designed for maximum wear to reduce the environmental impact. There’s even a section on the brand’s website where you can buy and sell pre-worn clothing to help keep things circular.