Have you heard about the Super Styles? Sec Oklahoma Sooners logo shirt Are you ready to delve into the fascinating world of fashion and personality? If you’re fascinated by personality and have wondered about the psychology of style, then you may discover that knowing your Super Style helps you further unlock your style, and explain why your approach to style is different from friends and family. You see, while there are 16 Style Types and comparing them all can feel like trying to solve a Rubik’s Cube blindfolded. It’s like sorting through a mountain of mismatched socks—overwhelming, right? But fear not, because we’ve cracked the code and simplified it into four “Super” groups to help you identify what is at the core of your approach to style. With the crack team of psychological type expert and author Jane Kise, type practitioner and expert Jill Chivers, and me, we’ve discovered how your personality interacts with all your style choices and it starts with your Super Style. Now, let’s cut to the chase. These four Super Styles are based on the function pairs, which are the two middle letters of your psychological type code (you may know this as your Myers Briggs type)—it’s like your secret style sauce as it tells you about your approach to style! If you don’t know what yours is don’t worry, we have a quiz to help you find it. Picture this: Your Super Style is your trusty compass in the wilderness of fashion. In the words of the great Carl Jung creator of Psychological Type, it’s your “true north.” It guides you, points the way, and ensures you’re never lost on your style journey. Imagine never standing in front of your closet, agonizing over what to wear because what you’ve got in there isn’t quite right but you don’t know why. Your Super Style is your compass, always showing you the right direction.

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The collection includes denim, Sec Oklahoma Sooners logo shirt knitwear, hoodies, sweatshirts, shirts, jackets, body warmers, trousers, outerwear, footwear and accessories. There is a range of four heavyweight ‘Big Jumpers’ available in navy, burnt orange, salt & pepper and red, each made from 100% British wool sourced from seven farms in Yorkshire. For lovers of tradition there’s a lighter Guernsey style fisherman jumper in navy or willow green, spun near Bradford using wool from two breeds of sheep in the Yorkshire Dales. A cardigan in 100% superfine lambswool comes in porcupine brown and Derby grey, and has been knitted in Aberdeenshire. Denim is a huge part of the business, it’s all produced at a high quality and is very popular with the HebTroCo customer. The range is made with selvedge denim from the Candiani Mill near Milan, one of the world’s most sustainable denim mills. There are jeans in black and indigo, available in various fits (but never too skinny! Phew) and two jackets in double black and indigo. The jackets and a selection of the jeans are in GOTS approved 100% organic (BCI) cotton, created using a micro-plastics free dye process, solar power and water recycling. For outerwear, the hardiest piece in the collection is a waterproof utility coat, based on an SAS zip-up smock jacket pattern, the outer shell is 50% organic cotton and 50% recycled polyester. Its numerous pockets and practicalities means it serves well on the hill and for tactical trips to the pub in all conditions. Warmer weather pieces include 100% cotton hoodies and zip up hoodies which are made in Manchester. There are two body warmers made with fabric from the Olmetex Mill in Italy and padded with British HD wool; a natural, high performing active insulation that doesn’t rely on plastics and manmade fibres. For summer months, and for layering up, there are t-shirts in yellow, botanical green, grey, black and white. A forest green overshirt is made with luxuriously soft and hard wearing corduroy from the best German mill – the same piece also comes in light sand moleskin. The socks are produced using Scottish Merino wool or cotton, and are all made in Scotland, whilst a range of workwear boots are constructed using processes that go back to the 19th century. One of the biggest selling products has been the woollen tweed blanket cape which can either be used as a blanket, throw or worn poncho style over the head and shoulders. Other eco initiatives include all items being shipped to the Post Office for delivery by electric cargo bike. HebTroCo also donates to Curlew Action; a charity set up to prevent the extinction of curlews, an endangered bird that inhabits the moors around Yorkshire. As Hebden Bridge is prone to flooding, the founders also decided to support a local Natural Flood Management Charity called Slow The Flow. Harnessing the power of personality and humour (HebTroCo has it in bucketloads) is the brand web and social media content, including the Don’t Be A Dick tagline. An element of this sees the founders acting out some of the most obnoxious messages trolls have kindly shared with them over their social channels. This unique sense of self-deprecation and fun is a big part of the success of the brand, the engaging content is something its followers react to in a big way.