Peter Do, an independent Science doesn’t care what you think shirt. label based in New York with 12 employees, will donate 100% of its sale proceeds for the month of June to Color of Change, the Black Youth Project 100, and Black Visions Collective. “With the murder of George Floyd, we as a family decided it was our duty to speak for the first time on the brand channel and to follow words with actions via a financial pledge: An attack against one is an attack against all,” creative director Peter Do tells Vogue. “This is our ongoing commitment to fight for a racially equitable world, not only in word but in deed.”
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Liana Satenstein: I like the idea of small labels and individuals but when masks are priced so high by a large clothing company? And who knows where they are made. Chioma Nnad Science doesn’t care what you think shirt. Same, I’m glad that young designers got a head start on this. And I’m only buying from small, local mask makers. Emily Farra, senior fashion news writer: I think a lot of the hesitation definitely stems from the inconsistent narrative around masks. Less than two months ago, the CDC literally told us not to wear one at all—not because it wouldn’t help, but because they knew the hospitals were going to run out. And the fact that so many people don’t have access to masks at all makes me feel uneasy about “fashion masks.” Hospitals in NYC seem to be better equipped now, but other front line workers—at grocery stores, pharmacies, taxi drivers, etc—do not have access to masks. and i’ve heard there are major shortages at nursing homes. Steff Yotka, fashion news and emerging platforms editor: To go back to Sarah’s point about unease about fashion mask-making: I think it’s important to be able to make an aesthetic choice about what your mask looks like, especially now that it seems like we will be wearing them for a long time. But masks becoming a status symbol is tricky territory to me—we’re wearing them for our health. Not to flex.
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