I had brands reaching out saying School Is Important But Hockey Is Importanter Vintage Retro shirt. Hey, girl, how do you think we should handle this?’” James remembers. “You know, that kind of call-your-Black-friend energy. We were talking specifically about Target, and I said if we’re thinking about big retailers that are starting to offer solidarity with people of color, we hold a trillion dollars of spending power in this country. Black people represent 15% of the population, and so stores like Target should make sure they’re hitting 15% of Black-owned business on their shelves. If they agreed to do that in a major way, which isn’t even that major—it’s kind of the bare minimum, in fact then a whole ricochet effect could take place.

School Is Important But Hockey Is Importanter Vintage Retro shirt, hoodie, sweater, longsleeve and ladies t-shirt

(Guys Tees)

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All to say, while traditional fashion companies are overhauling their businesses and struggling to stay afloat, Lunya has little to fix. “We’re going to go deeper in what we do, for sure School Is Important But Hockey Is Importanter Vintage Retro shirt. Merrill says. She’s released new collections in lockdown, like breezy linen-silk jumpsuits and shirts, and says she hopes to introduce more options to serve a wider group of people in the future. (On that note, Lunya does have a men’s counterpart, Lahgo, for guys who are interested.)
Our clothes are already so finely tuned for this, so we’re focusing on things that are less visible to the consumer, like shortening factory lead times to help us be more reactive, hold less inventory, and ultimately create less waste,” Merrill says. “Right now, I can get most of my product within two months, and some within seven days, so I can almost produce on demand. We need to move toward delivering things to the consumer when they really want them. I think you’re going to see a lot of brands working on that, because as wholesale becomes a smaller piece of the pie and brands take on the responsibility of carrying their own inventory [through direct-to-consumer sales], they’ll have to improve their buying habits to avoid waste. That’s the ideal scenario, for the planet and for your business.

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