Every expert I’ve spoken to has been most excited by the many pairs of perfectly cut trousers in the spring/summer 2024 collections, Ryan Long Fellas Fellas Hockey Shirt which should hardly come as a surprise. Trousers have ruled the trends (and the market) for years now, and that’s set to continue as we head into the season, with an emphasis on the wide-leg variety. Yes, we love our leggings and joggers, but yes, we’re also interested in looking elegant, too. “I’ve never been a dress or skirt person, which is why it gives me great pleasure to see trousers continue to make such a statement on the S/S 24 catwalks,” says Who What Wear UK affiliate editor Emily Dawes. “Any stuffy, overly smart or uncomfortable connotations are well and truly out of the window now, though. As if the dependable wardrobe power piece couldn’t get any better, trousers are all comfort first for 2024. The loose, wide-leg silhouettes we’ve become accustomed to of late are staying (great news for my existing collection). Whether it be cargos (most definitely still a thing) or more relaxed, drawstring-waist styles, fluidity is key. Who needs joggers now?” Who, indeed. Last season, there was a clear ’90s directive when it came to minimalism, with logo vests, low-slung trousers and tube dresses as hero items. Now, things have been pared back even further; sure, Y2K maxi skirts and oversized suiting are very much a thing, as witnessed on the runways of Bottega Veneta and BOSS, but the silhouettes are cleaner and the colour palette even more refined. “After the outright outrageousness of various Y2K comebacks, I’m pleased to see a palette-cleansing take on ’90s fashion coming to the fore,” says Who What Wear UK editor-in-chief Hannah Almassi. “This was the peak moment for brands like Jil Sander, Calvin Klein, Helmut Lang and many more names whose special brand of clean-cut is being referenced once again for 2024. I’m very much here for this grown-up take on plain outfit ideas, and I think it will be a powerful way to craft a workwear wardrobe in the coming months.”

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Working with makers, Ryan Long Fellas Fellas Hockey Shirt mills and factories right here in the UK, HebTroCo is a brand inspired by the hardy Yorkshire environment and an unfaltering respect of the great outdoors. The influence of the local dales and moorlands, where the brand is based, creates a collection of stylish utility and workwear pieces for those who live, or aspire to live, a lifestyle in touch with the natural world. Everything is designed in-house, is exclusive to HebTroCo and is made using only the best and most sustainable natural fabrics, including wool from nearby farms. In addition to the highest quality fabrication and eco production methods, at the heart of the brand is a unique personality and sense of humour, helping to build a large and growing community of customers around the UK. HebTroCo is based in Hebden Bridge, an area once at the centre of the textile industry and somewhere that used to produce over 20,000 pairs of trousers a week (a million a year), leading to the nickname ‘Trouser Town’. It was this fact, coupled with a desire to support small British manufacturers, that inspired the founders, Brant Richards and Ed Oxley, to create the brand. Brant was the editor of men’s magazines; a cycling magazine and a lifestyle title, before going on to work in bicycle design and brand development. Ed had mostly worked in the outdoor industry running a mountain bike skills and guiding business. He also worked as massage therapist for ten years, all jobs that had a common thread of making people happy. Both had a passion for Yorkshire and for its natural beauty, which is now something intrinsic to the brand they created. HebTroCo was born via a crowdfunding website at the end of January 2016, with the aim to sell an initial batch of 176 pairs of trousers. The batch sold out in five hours, so the pair quit their jobs, and committed to HebTroCo full time, creating a hugely successful business with an army of loyal customers and employees. Whilst the collections are non-seasonal they include items for warm and cold weather, and are always created with Yorkshire in mind, requiring durability and functionality. The result is a workwear wardrobe of stylish classics, designed for city dwellers and those in more rural areas. There are pieces that can be worn in the office, and pieces that will help you get to the top of a mountain – some of them even tick both boxes. Everything is carefully tested, perfected and guaranteed for life for manufacturing defects. If at any point something does happen, then the guarantee offers a repair or replace service.