One of the most rewarding aspects of my job is overseeing our monthly street-style photo shoots. Rusty Machine Logo T-shirt For over a year, we’ve closely documented the stylish goings-on of people around the country. From the inherently cool ensembles styled out on the cobbles of Brick Lane in London to the layered-up looks captured in the narrow, winding streets of Edinburgh’s Old Town, spotlighting what people are really wearing in real-time has become a passion of mine, one that gives me significantly more satisfaction than scrolling on social media. That might come with its fair share of entertainment value, but there’s only so much that I can take away from the outfits snapped through a filtered lens. If I want to adopt a look for myself or add something similar to my wardrobe, I like to take those cues from people who have dressed just for the sheer love of it, not solely for their feeds. This brings me to our next street-style shoot, perhaps our most exciting yet. Those familiar with my name in the byline (because—let’s face it—it’s pretty memorable) will probably be able to connect it with the majority of our French-style stories. For the entirety of my career, I’ve relished analyzing the outfits of our sartorially blessed Gallic cousins, coming up with myriad ways to mirror their formerly imitable style. When I think about it, I’ve probably written enough words on French fashion to fill a whole book. (That’s a project for another day, perhaps.) So you can imagine my sheer delight when the Who What Wear team asked me if I’d want to take a more acute look at the style of French women in the South of France by way of our very own street style shoot. As a self-confessed Francophile, I was excited to see the summer style of the South of France’s inhabitants.

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As the sartorial look becomes more and more widely appreciated and affordable for young pretenders, Rusty Machine Logo T-shirt dapper chaps and sartorially savvy types alike, quintessential British men’s outfitters Hackett make a timely move to Spitalfields. Their new concept store seamlessly infuses all their best bits – from impeccable tailoring to collegiate inspired separates in this “one-stop” shop. Staffed by selected individuals, who are locally based and could be best described as friendly extensions of the brand, epitomise the modern man-about-town. The store itself houses uniquely selected and merchandised clothes with exclusive products as well as a barber station courtesy of Murdock London. In the lower ground floor you can find a billiards table and vintage leather furnishings where gents can relax during or after your purchases. The consideration and attention to detail that has gone into every aspect of the shop, such as oversized luggage trunks acting as display wardrobes and fitting room curtains created from Hackett tweeds, best reflect Hackett’s distinctive blend of tradition and modernity. This strategy of offering a luxurious yet honest shopping experience to the fashion-forward customer is a positive one. We certainly appreciate the focus on the ‘experience’ element – The new space offers a great sanctom for wise folks to engage in a mixture of gentlemanly discussion.