Barriers that make Relax Were All Crazy Its Not A Competition shirt. it so difficult to build a resilient business. “The people who are most entrenched in this industry are going to have the hardest time making the shift [toward on-demand production],” he says. “The people who are least entrenched have the biggest advantage. Our platform changes the amount of capital you need, the amount of people you need to hire, the overhead costs—all of those things are barriers to creators, especially creators outside the system.

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Kim Gordon and Daisy von Furth’s cult streetwear label, that was held on the street in Soho, New York. For a second, you can see a young Relax Were All Crazy Its Not A Competition shirt. Chloe Sevigny with a pink dye-streaked bowl cut pop out of a van while “Rebel Girl” by Bikini Kill blares in the background. Created in a time before social media, there’s a spontaneity and unbridled energy about Hi Octane that feels right for now. Coppola and Cassavetes had their fingers on the pulse, they knew instinctively what kids wanted. Everyone else simply followed. (Other cable television shows in this genre include the aforementioned House of Style and Squirt TV). But perhaps the world wasn’t ready for something like this. After all, Hi Octane only ran for four episodes. It took some time before Coppola felt ready to re-watch the episodes herself and appreciate that raw talent. “People ask me if I revisit my work or want to change things and I feel like that is a time capsule of us in our 20s and stuff that we were into.

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