What do you love now? Oregon & Colorado & Massachusetts shirt Your style will change with time as fashions change and so does your lifestyle and even your aesthetic. Look around and notice what you’re loving in the world right now. Check out what others are wearing and if there is any part of what’s currently available that you’d like to try out or add into your style. Take note of the clothes you repeatedly gravitate towards. What is it about those items that make you feel comfortable and happy?. Identify what you don’t enjoy wearing as well. This awareness will help you understand your style preferences better. Update your Style Recipe as a great reminder of what you want your style to be today. Start playing in your wardrobe by combining clothes that you wouldn’t normally wear together, and if you’re feeling a bit hesitant, get some professional guidance and assistance to uplevel your style more quickly and easily. Try combinations of clothes together that you’ve never tried before – look for clothes in your wardrobe that have something in common, a colour, a pattern and think about balance – pair voluminous with slim. If you’re feeling stuck and unsure how to branch out, consider trying a program like Evolve Your Style. This program guides you through small, manageable steps to explore more of your wardrobe and do small daily experiments with your style that will make your style comfort zone larger and your style more varied, so you stop feeling bored and stagnant. By shopping your wardrobe and experimenting with different outfits, you’ll gradually discover your authentic style.

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It’s no secret that California is home to some of the best surf in the world, and by extension, some of the coolest surf brands. Oregon & Colorado & Massachusetts shirt OG surf-cum-streetwear label Stussy was born on the state’s coastline, and several decades later and a bit further north, Noon Goons is now putting its own surfing-centric spin on streetwear. The LA-based brand fuses high-fashion, streetwear and surf culture to marvellous effect, creating a range of stylish, slouchy garments that are heavy on the beachy vibes. Think hoodies, graphic tees, oversized flannels and loose-fitting pants with some higher-end pieces sprinkled in, too. For all the hate it gets from the fashion crowd, there’s no denying that Amiri is one of the biggest names in the game when it comes to that rock ‘n’ roll-infused, deliberately dishevelled aesthetic for which LA has become famous. If there is an LA ‘look’, Amiri is one of the key brands behind it. The company’s founder, Mike Amiri, began his career designing stage outfits for legendary rock stars like Axl Rose and Steven Tyler before branching out and starting his namesake label, now in its tenth year. Expect to find streetwear-inspired pieces like logo hoodies and graphic tees alongside heavily distressed denim and luxe leather sneakers. Another label that was central to the longline, layered look that became synonymous with LA style is John Elliott. Founded in 2012, the brand’s eponymous founder drew inspiration from basketball and skate culture, creating a range of menswear that played with silhouettes, proportion and the concept of luxury in sportswear. His clothes played a part in the mainstream adoption of athleisure, turning things like joggers, sweatshirts and hoodies into desirable luxury items rather than straight-up athleticwear. Brain Dead isn’t a clothing brand in the traditional sense of the term. Instead, it describes itself as a worldwide collective of artists and designers that just so happen to make awesome clothes too. There’s a definite streetwear influence, with additional inspiration coming from underground comics, post-punk imagery and more, with heavily graphic-led designs printed on casualwear staples like hoodies, tees and various accessories.