At the end of April On A Dark Desert Highway Cool Wind In My Hair shirt. in the midst of the pandemic, James applied this lateral thinking to establish her Something Special service, providing limited-edition treasures from Oaxacan mugs to cloud socks on a monthly subscription for her community. We were all in such a tough spot, and the only financial support that I got was through A Common Thread I couldn’t get any business loans because I wasn’t eligible for any of them, and I knew I wouldn’t be,” she explains. Ninety-five percent of Black businesses aren’t. Another reason for James to embrace the subscription model is as a sustainable method of selling, with items made to order based on how many have signed up each month.

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Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman On A Dark Desert Highway Cool Wind In My Hair shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves, when they’re in their own spaces and (probably) aren’t Instagramming their outfits.

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