Having analysed the spring/summer 2024 fashion trends for months now (literally), Olivia Rodrigo Guts World Tour Shirt I’m here to tell you about the ones that are genuinely wearable and will truly affect your wardrobe for the next six months (and beyond, if I have anything to do with it). There’s a lot to talk about for S/S 24, but this hasn’t always been the catwalk way. If all the world’s a stage, Fashion Month has long been the costume cupboard—a trove of froth and tulle, sparkle and glitter designed to catch the eye and hold it. A dressing-up box that, although delightful and entertaining to lose yourself in, doesn’t always hold up in reality. This isn’t necessarily a bad thing—we could all use some fabulous escapism from time to time—but, ultimately, when you venture out from the sanctity of your wardrobe, you need to be able to live in these creations. At least in the physical realm—we’ll get into the virtual later. For spring/summer 2024, I have to applaud designers for creating collections that, yes, hold beauty, but also have a place in the everyday. But first, let’s travel back to September and October of last year and reflect on how things unfolded. Across the four fashion capitals—New York, London, Milan and Paris—a total of 299 designers showcased their collections, 19 new to the Fashion Month circuit, compared to 247 for spring/summer 2023 (credit to the fashion data analysts at Tagwalk for doing these calculations). Growth is a good thing, especially in creative industries, but I found this hard to believe, personally. Off the top of my head, I can think of a handful of designers who couldn’t secure budget to show, or whose brands were lost to greater financial struggles (I still can’t move on from the Christopher Kane-shaped hole that permeated the London schedule). With growth always comes change, and perhaps one of the biggest this season came in the form of a renunciation. Alexander McQueen’s Creative Director Sarah Burton announced that the spring/summer 2024 collection would be her last after 26 years at the brand. Burton had respectfully taken the helm after the British institution’s iconic and groundbreaking founder Lee Alexander McQueen passed away in 2010, with her subsequent collections serving as a love letter to his influence and precociousness. Cate Blanchett attended, Naomi Campbell walked and a standing ovation rang out during the final, tender moments of Paris Fashion Week.

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Wet, cold, grey, miserable and, Olivia Rodrigo Guts World Tour Shirt if you’re partaking in Dry January, not particularly fun either. There’s not much good to say about the start of the new year, but one thing it does have going for it is that it’s the perfect time for a spot of self-improvement. New year, new me and all that. For some, this manifests itself as a gym membership, a box of cigarettes thrown into the bin or an audit of those seemingly infinite monthly subscriptions. But our favourite type of New Year self-improvement by far is that of the sartorial variety. So, if you’re looking to refresh your wardrobe with some trend-led yet tasteful updates then you have come to the right place. We’re always keeping an ear to the ground for what’s hot in the world of menswear, and while we don’t always love everything we see, we do like to cherry-pick interesting new style ideas to dabble in here and there. It is, in our humble opinion, the best way to stay current without completely succumbing to the ever-marching cycle of fashion, routinely being spat out when everything you clothed yourself in inevitably falls from favour. So, to help you mix some upcoming trend items into your personal style, we’ve handpicked a few items we think are going to be big this year. Keep scrolling to find out what they are and how you can incorporate them.