Barriers that make No lives matter shirt. it so difficult to build a resilient business. “The people who are most entrenched in this industry are going to have the hardest time making the shift [toward on-demand production],” he says. “The people who are least entrenched have the biggest advantage. Our platform changes the amount of capital you need, the amount of people you need to hire, the overhead costs—all of those things are barriers to creators, especially creators outside the system.

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She couldn’t have anticipated the pandemic, but she did anticipate that we’d be spending more time at home. “My theory has always been that the world is moving into more comfortable clothes,” she says No lives matter shirt. I think if you look at what technology does on a macro scale, it enables much more efficiency. It enables you to watch the best TV at home, to have food from your favorite restaurant delivered to your door, and now that we’ve gotten over a lot of communication hurdles, we’re very comfortable having our conversations over Google Hangouts or Zoom. We’ve been forced to learn new competencies that we won’t soon forget, and what that does is [eliminate] the need to physically show up somewhere,” she continues. “I think working from home is going to become so much more common, and COVID just accelerated the inevitable. People may not completely move away from cities, but we’ll be able to move further from them. If we’re working remotely and don’t have a daily commute, or we just go to the office less frequently, suddenly it opens up that house that’s two hours away. Even in terms of finding talent [or applying for jobs], it’s really hard when you’re limited to a geographic area. Once you remove those boundaries, it becomes better for everyone. Over the long term, our home will become much more the center of our world, because we have all of these new options opened up for us.

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