The summer blockbuster season is here and a recent study looked back on half a century of films released between May and August Neck Deep North American Tour 2024 Poster Shirt, comparing their box office profits alongside their popularity with audiences. With, get ready for it, Steven Spielberg’s 1975 classic Jaws being named the greatest of all time. However despite this summer’s line-up filled with big-budget movies, less than a fifth of UK viewers say they are excited by any of them and half (48%) would rather watch a movie at home. The study looked back at the last six decades of films released between May and August, ever since production companies in the early 1970s decided to save their biggest movies for the summer. It compared the box office takings of these movies as a percentage of their budgets, alongside their popularity with audiences. Weighting those factors equally Jaws, first released in 1975, was the clear winner. With a modest budget of roughly $7m — one of the smallest of all the blockbusters studied — Jaws made a staggering $253m worldwide, equivalent to a profit of 3,514%. The classic shark horror also has a 97% rating among film-goers on review website Rotten Tomatoes. From the ocean to outer space, Jaws is followed by ET: The Extra-Terrestrial, which made a 3,321% profit coupled with a 99% Rotten Tomatoes rating. Next came the original Star Wars: A New Hope, first release in 1977. It recorded an astronomical 6,949% profit but the force was less strong when it came to audience approval, with 93% putting it in third place. Rounding off the top five is animated Disney classic the Lion King (1994) and 1985’s Back to the Future. The only recent film to make it into the top ten was last year’s Top Gun: Maverick, with the Tom Cruise-starring sequel finishing in 6th. And while there were few 21st-century releases in contention for the blockbuster crown, the research also found that this summer’s big-screen offerings are struggling to inspire much interest. Among UK viewers the season’s most anticipated film is Indiana Jones and the Dial of Destiny, which will see 80-year-old Harrison Ford playing the bullwhip-cracking hero for the fifth and final time. However less than a fifth (19%) of Brits say they are actually excited to see the archaeologist in action again. Meanwhile, just 15% of viewers are looking forward to seeing Tom Cruise’s seventh Mission Impossible film, Dead Reckoning Part One. This is followed by Spider-Man: Across the Spider-Verse, with 14% admitting the animated spin-off gets their spidey senses tingling.

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“I have nepo-baby energy,” admits a candid Suki Waterhouse on a recent episode of EmRata’s High Low podcast where she was a guest. Neck Deep North American Tour 2024 Poster Shirt The comment was remarkably self-aware. The model-turned-singer-songwriter-actor is a combination of multi-hyphenates that’s better described, as we do these days, simply as a “cool girl.” And cool-girl energy is what Waterhouse has in spades. Flying relatively under the radar in recent years, Waterhouse is one who possesses the effortless glam that so much of Hollywood is after, yet she seems to have it naturally. Maybe you know Waterhouse for her music (she released her debut album, I Can’t Let Go, last spring, and TikTok has made her song “Good Looking” go viral); the fact that she’s dating the internet’s favorite moody heartthrob, Robert Pattinson; or the fact that she’s starring in this spring’s most highly anticipated TV series, Hulu’s Daisy Jones and the Six. The fluidity with which Waterhouse has been able to move from creative career to creative career seems like the kind of path that’s only available to those who’s parents or family members provided a plethora of industry connections. And yet Waterhouse, a West London native was scouted at age 16 and worked her way into the spotlight via her modeling work and the connections she made along the way. Regardless of how you came to know Waterhouse, though, there’s no denying she’s in her moment. She’s always had that cool-girl vibe with model-off-duty style and a perfectly messy coif of French-girl fringe to go with. But with the arrival of Daisy Jones has come a flood of new red carpet and street style ensembles from the star, with each look being even more major than the last. It has us certain that Waterhouse is the next style icon of our generation—and with so much of Hollywood paring things back with their tailored minimalism, the arrival of Waterhouse and her ’70s-era fringe and a plethora of glamorous sequined, sheer, and high-octane ensembles, it’s a total breath of fresh air.