The spring/summer 2024 showcase was set against an uncertain economic and political backdrop, Motick More Than Words T-shirt which may have led many designers to approach their collections with extra consideration. The customer has become more mindful too, further aware of their consumption and the downright privilege that it is to be a consumer right now. Yes, there will always be an appetite to shop, but there is a deliberate attempt to be less ostentatious about it (read: there will be far fewer logos this season). Of the trends, many carried on from previous seasons, not just the last. In addition to what Page observed above, from the palette to the prints down to finer details such as jewellery, big bags and ballet flats, it felt like we’d seen much of it all before, but this time with a renewed appeal. No big leaps were made—which is good in terms of our bank balances and wardrobes—and our editors were able to envision themselves wearing much of what they saw in their daily lives. Let’s hear it for the wide-leg trousers!. The more directional trends we did see were there to spark joy at a time when it felt like it might have been in short supply. There was a celebration of colour throughout, which could have quite easily taken over this entire trend report. Red continues to dominate, with Hermès’ designs acting as a stoic antithesis to the candy-pop looks that lined the Versace, Prada and Eudon Choi runways. There was shimmer but with a shakeup; silhouettes were stronger and the overall sweetness was distilled. Florals, for spring? They’ll never be groundbreaking, but with seismic petal proportions and blooms that jump off the toile they’re delicately attached to, there’s new life to be found in the trend that we assumed we’d seen everything from.

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Leopard, snake, zebra, tiger… Motick More Than Words T-shirt At this point, we’ve collectively embraced so many animal prints that I’ve been starting to wonder how many more can possibly fit on Noah’s F/W 18 ark. No longer being ushered forth calmly two by two, animal prints are being rushed onto store shelves as quickly as we fashion people are buying them, so it’s no surprise we’ve started seeing a certain less-expected print moseying into the fold. I’m talking, of course, about cow print (and its closely related cousin, dalmatian print). It makes sense, when you really think about it, given fashion’s current fixation on all things Wild West. It’s a bold pattern, to be sure, but the color scheme is neutral (no pink cow prints, at least as far as I’m aware of), meaning it’s an easy one to work into your existing wardrobe without risking being arrested by the style sheriff. Keep reading to see and shop some of my favorite cow-print pieces.