As we journey through life, change is the only constant Maybe she’s not crazy maybe you’re gaslighting her shirt. We grow, learn, and adapt, and our clothing choices are no exception. Just as we evolve as individuals, our wardrobes too undergo a remarkable transformation. It’s a fascinating exploration of how our style, comfort, and fashion choices transform alongside our experiences and life stages. Our clothing choices are like chapters in the story of our lives, each revealing a piece of who we are, where we’ve been, and where we’re headed. Childhood is a time of carefree play and colourful imagination. Wardrobe staples consist of robust, wash-and-wear essentials: jeans, t-shirts, and sneakers, designed to withstand our youthful adventures. Your clothing choices as a child were all about comfort, durability, and vibrant expression. If you’re a parent, remember this stage is an excellent time to let your children explore their unique tastes. Encourage their individuality and guide them in making style choices that express their personalities. Entering our teenage years sparks a profound journey of self-discovery, significantly impacting our style choices. This phase often brings a dual challenge: the allure of conforming to trends and peer expectations, while also the desire to express individuality. What were the key fashion trends during your teenage years, and did you embrace them or consciously avoid them? Teens often eagerly explore current fashion trends and feel a need to fit in with their peers. For instance, branded sneakers, distressed jeans, and logo tees might become wardrobe staples if that’s the current fashion trends and their friends are all wearing these clothes and accessories. Conversely, there is a strong desire to stand out. This could lead to unique choices like thrifted vintage pieces, self-designed clothing, or adopting styles that resonate with their personality. Striking a balance between fitting in and standing out is crucial. Some young adults are drawn to alternative subcultures each with its distinct style. These subcultures can provide a strong sense of belonging while allowing for creative and bold style choices. As teens transition through this phase, style choices become more sophisticated and self-directed. It’s a time when personal style begins to solidify, and trends may be either embraced or consciously avoided.

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In technology, for every Air or Zoom or Flyknit, Adidas has its Bounce, Boost, Torsion or Primeknit. Maybe she’s not crazy maybe you’re gaslighting her shirt And with its latest generation of products is pushing shoes with 3D-printed midsoles and uppers made by robots from TPU-coated yarns set at specific angles calculated by some heavyweight computing. ‘Vorsprung durch technik’ as fellow German company Audi once advertised. Performance products still account for around three-quarters of Adidas’ sales. Yet for all that sports shoes are created first and foremost for sport, it’s their lifestyle resonance – on the street, in fashion – that arguably really matters, and which so often leads sneakerheads to fall into one or the other camp: you wear Nike, or you wear Adidas. Again, although Nike tends to dominate the collectables and resale sneaker market – and it should be credited with turning its cultish Jordan sub-brand into one that, alone, has been bigger than Adidas for much of its history – Adidas’ cultural cachet runs very deep, even if it’s not well known. Adidas’ sponsorship of Run-DMC in 1986 may have been the first collaboration between the music and sportswear industries. It set the template for the endless collaborations that have followed and, to boot, made a style icon of the synthetic tracksuit, an Adidas invention. But the decade before that Adidas could claim to be the choice of none less than David Bowie, Jim Morrison and Bob Marley, as well as The Ramones and The Sex Pistols. In the UK of the late 1970s and early 1980s Adidas was especially beloved, with both Acid House and the Casuals style subculture again making it their brand of choice. And not because they had been marketed to. “When I was buying into Adidas as a youth we were buying our trainers from shops that sold tennis rackets, cricket bats and air rifles,” says Gary Aspden, long-time brand consultant to Adidas and curator of its Spezial line. “We were actually taking something [we loved], adapting it and changing the context of it. Our shoes were really important to us.” And so Adidas would continue to suggest credibility and authenticity with the most unlikely of clans. Come the late 1980s and into the 1990s, the US’ Nu-Metal scene had the likes of Korn singing ‘A.D.I.D.A.S’ and Limp Bizkit making Adidas the brand of its fan base, such that critics referred to their type of music as ‘Adidas Rock’. In the UK, Jamiroquai’s Jay K would become an unofficial brand ambassador, such was his Adidas obsession, while Adidas was the shoe of Britpop and the confected rivalry between Oasis and Blur. Blur’s 1999 album ’13’ includes the song ‘Trimm Trabb’, named after one of the brand’s more esoteric styles.