Premium British lifestyle brand, Lyle & Scott Matt Gray Sorry I’m Late I Was Fucking Dead Shirt, is launching its biggest brand campaign to date – a new global initiative supporting grassroots football. The brand will launch ‘Kits for Clubs’ to pay tribute to its historical connections to football by supplying free, bespoke football kits to amateur teams and small clubs across the world. Beginning with a seven-figure investment from the brand in the first year, the campaign will grow to offer new kits to tens of thousands of dedicated grassroots football players all over the world. The funding gap between grassroots and elite football is getting wider with each passing season, as we are on the cusp of the first transfer fee over £200m occurring during a global financial crisis. With commercial revenue at the top of the game reaching astronomical levels, Lyle & Scott recognise that the efforts and dedication of the heroes of amateur football are often under-appreciated and overlooked. Small local communities are often left with no choice but to contribute their hard-earned incomes to keep their clubs alive due to the shameful lack of funding coming from the top down to grassroots football. Using the ‘Kits for clubs’ campaign and capitalising on the fashion brand’s relationship with football, the brand will support these teams struggling through financial hardship by removing the cost of new kits. Designed in-house and developed through the brand’s long-established production processes, the kits pay homage to the brand’s 150 years of heritage, combining Lyle & Scott’s expertise in fashion, football and products developed for performance. Teams will be able to choose their favourite kit from a range of shirts designed to look and feel great. The range includes an Argyle pattern, or a thistle inspired design for those wanting something striking, or more classic designs for the football purists. The Lyle & Scott team colours of black, gold, and white compliment the elevated designs, aiming to capitalise on the close relationship between premium fashion and football that has gone from strength to strength over the last two decades. Relationships with the chosen clubs will be nurtured and their feedback on the products will be used to develop the range of products further in the coming seasons. The kits will all be hand-finished in Scotland, in the brand’s hometown of Hawick, with customisation for individual player numbers and club crests. For any newly formed teams, if they do not have a club crest, Lyle & Scott will go the extra mile and collaborate with the club to design that as well, to help develop their own proud identity. Commenting on the launch of Kits for Clubs, Ben Gunn, Lyle & Scott, Brand & Marketing Director said: “I am so proud of this initiative, and I know first-hand how tough funding and support at grassroots is. Football is a common language the world shares and is an important part of Lyle & Scott’s 149 years of history. From the terraces to the pitch, Lyle & Scott’s Golden Eagle is recognised the world over. Our new ‘Kits for Clubs’ initiative will take some of the financial barriers away from grassroots football by offering to supply free football kits to amateur teams globally. Football shirts are a powerful thing and being fortunate enough to play and enjoy watching football throughout my life I associate important life lessons and memories with different football kits. Not only that, but a team also wearing a full, matching kit feels great and creates a tribal sense of identity. It gives confidence, regardless of level, and instills a feeling of pride that we at Lyle & Scott know is so important when playing the most popular game in the world. Football creates cultures and friendships; it gives kids a home and something to do after school. We are starting at the bottom with grassroots and building to the top, realising that the time for change is now. There are so many grassroots football teams that are close to collapse due to lack of funding, we feel it is extremely important to support change through football and want to help alleviate some of the stress that new kit can provide to parents and families. Sport should not be a choice; it should be a right and we want to lead fundamental change to make football available to anyone, anywhere. Within football, the rich get richer and to be truly inclusive means being democratic. We value inclusivity and diversity. As an underdog ourselves, we will champion those that need a voice and support, not just the privileged few, for who it is just another commercial lever. Football holds so many benefits culturally and socially. We are committed to being leaders of change rather than waiting for government regulation or league restructures to give back to the wider football community, the campaign aims to prioritise the people who need supporting the most.”

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Converse are the footwear brand of the moment. Matt Gray Sorry I’m Late I Was Fucking Dead Shirt Leading British footwear retailer schuh revealed recently that the Converse All Star Hi was the number one bestseller of 2022 with the brand’s sister shoe, the Converse Lift Hi supporting domination in second. Now, the popularity of Converse is undoubtedly fuelled by the fact it has the potential to work with any kind of outfit. When it comes to men’s Converse, you’re spoilt for choice as they’re available in a host of colours and a variety of materials, so it would be kind of hard to not find a style you like. But, in case you need some inspiration, we’ve got 4 different ways to wear Converse that might give you some ideas. There’s no denying that streetwear has been going from strength to strength over the last few seasons and it doesn’t look like it’s going away anytime soon. A pair of black Converse All Star Hi’s goes down well with a pair of slim or straight cut chinos rolled up to the ankle, showing off a patterned or coloured sock, and an oversized t-shirt or sweatshirt and jacket combo is enough to nail down a credible style. Let’s face it there are just so many different ways to wear Converse, but if you’re into your all black clobber then a pair of Converse All Star Lo in black is what you’re looking for. What better way to nail the ‘all black everything’ look than with a pair of black jeans, a black graphic tee, and a cool pair of Converse. We’ve said it before and we’ll say it again, Converse go with anything. If you thought Converse were just for casual styles, then think again. On the hunt for sneakers that deliver comfort when paired with a suit but don’t compromise on class? Canvas Converse All Star Lo in white can be utilised with a colourful suit choice, be it baby blue or pink, to deliver a chic style worthy of the red carpet. On the hunt for something a bit more simple? You don’t get much more of a casual everyday trainer than a pair of Chucks. The Converse All Star Hi in black with a pair of skinny, light blue jeans coupled with a puffa jacket for those days you just roll right out of bed and straight into uni or work. Sorted. Low top Converse in white are the perfect, casual sneaker. Bright in colour, contemporary, and classically designed, they are the ultimate stylish shoe. Accompany them with light trousers like white or light-wash jeans. If you’re going to opt for a dark coloured pair of jeans, consider the contracts in tones.