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When it comes to fabrics to take note of next season, Maganomics For 2024 Donald Trump President Legend Shirt there’s one that stands out from the rest: leather. You could say it’s a little unexpected—the warmer months usually equate to lighter materials—but after it was so key on the spring runways, I for one am pleased that I have been given a free pass to continue wearing the most expensive item in my wardrobe throughout the year: my leather jacket. Leather outerwear was seen across the runways at JW Anderson and Hermès, adding structure to floaty skirts and fluid tailoring. “Leather has never gone out of style, but this season, it’s truly having a moment in the spotlight,” affirms Ejaria. “Leather boots, leather trousers, leather skirts, leather dresses, and, yes, the jacket—the list goes on. This season, we’re all turning our eyes to leather when it comes to layering—a leather blazer, trench or bomber will add edge to the softest of spring looks.” Lyst also told me that searches for leather jackets increased by 20% in the two weeks following Fashion Month. Make of that what you will.

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In technology, for every Air or Zoom or Flyknit, Adidas has its Bounce, Boost, Torsion or Primeknit. Maganomics For 2024 Donald Trump President Legend Shirt And with its latest generation of products is pushing shoes with 3D-printed midsoles and uppers made by robots from TPU-coated yarns set at specific angles calculated by some heavyweight computing. ‘Vorsprung durch technik’ as fellow German company Audi once advertised. Performance products still account for around three-quarters of Adidas’ sales. Yet for all that sports shoes are created first and foremost for sport, it’s their lifestyle resonance – on the street, in fashion – that arguably really matters, and which so often leads sneakerheads to fall into one or the other camp: you wear Nike, or you wear Adidas. Again, although Nike tends to dominate the collectables and resale sneaker market – and it should be credited with turning its cultish Jordan sub-brand into one that, alone, has been bigger than Adidas for much of its history – Adidas’ cultural cachet runs very deep, even if it’s not well known. Adidas’ sponsorship of Run-DMC in 1986 may have been the first collaboration between the music and sportswear industries. It set the template for the endless collaborations that have followed and, to boot, made a style icon of the synthetic tracksuit, an Adidas invention. But the decade before that Adidas could claim to be the choice of none less than David Bowie, Jim Morrison and Bob Marley, as well as The Ramones and The Sex Pistols. In the UK of the late 1970s and early 1980s Adidas was especially beloved, with both Acid House and the Casuals style subculture again making it their brand of choice. And not because they had been marketed to. “When I was buying into Adidas as a youth we were buying our trainers from shops that sold tennis rackets, cricket bats and air rifles,” says Gary Aspden, long-time brand consultant to Adidas and curator of its Spezial line. “We were actually taking something [we loved], adapting it and changing the context of it. Our shoes were really important to us.” And so Adidas would continue to suggest credibility and authenticity with the most unlikely of clans. Come the late 1980s and into the 1990s, the US’ Nu-Metal scene had the likes of Korn singing ‘A.D.I.D.A.S’ and Limp Bizkit making Adidas the brand of its fan base, such that critics referred to their type of music as ‘Adidas Rock’. In the UK, Jamiroquai’s Jay K would become an unofficial brand ambassador, such was his Adidas obsession, while Adidas was the shoe of Britpop and the confected rivalry between Oasis and Blur. Blur’s 1999 album ’13’ includes the song ‘Trimm Trabb’, named after one of the brand’s more esoteric styles.