Taking inspiration from the more retro fashion choices of the older generation Louis Wearing Brain Dead Book Club T-shirt, the latest viral fashion trend currently sweeping the internet has been fondly dubbed as ‘Grandpa Core’. Nick Drewe, Trend Expert at at online discounts platform, Wethrift, has shared his insight into the latest fashion trend which is proving that style knows no age limits. “The latest fashion trend to surface is ‘Grandpa Core’, with searches for the quirky statement trend up by 334% on Pinterest in the last month alone. While over on the video streaming platform, TikTok, the hashtag #grandpacore has amassed a colossal 17.5 million views, providing that this is one of the season’s biggest trends. “Last year we saw the grandma-core aesthetic emerge, with many trying to embrace their grandmother’s signature style of nostalgia, warmth, and comfort. As we enter into the new year, we are seeing the whimsical grandpa-core trend surface, in fact, searches for ‘grandad jumper’ are up by 400% on Pinterest over the last few months alone.” The statement style is all about embracing key fashion features of our grandfather’s wardrobe, from oversized cardigans to sweater vests, vintage loafers, wide-framed glasses, and loose-fitted trousers to tweed blazers and oversized denim. As we approached the new year and more people looked for ways they can elevate their style for a ‘new year, new me’ statement, we have seen a huge increase in searches for ‘oversized cardigan outfits’ (a key feature of the trend) on Pinterest, up by 337%. 80s footwear has been spotted recently on celebrity fashion icons like Bella Hadid and Hailey Bieber. One of the more common styles is a pair of vintage loafers. Loafers are the shoe in every ‘it girl’s’ closet. These fail-safe shoes are perfect for all seasons and can dress up any casual look. Over the last few months, the demand for this product has increased, with searches for ‘vintage loafers’ up by 3900% worldwide. “Another way to embrace Grandpa Core in addition to vintage loafers is a sweater vest. If you’re in the office or meeting friends, pairing a sweater vest with an oversized blazer is the perfect way to layer this Winter whilst staying on trend. Searches for ‘sweater vests’ are up by 87% on Pinterest, with fashion enthusiasts hunting for style inspiration. While over on TikTok, the hashtag #sweatervest now has a whopping 130.5 million views and counting.”

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It’s no secret that California is home to some of the best surf in the world, and by extension, some of the coolest surf brands. Louis Wearing Brain Dead Book Club T-shirt OG surf-cum-streetwear label Stussy was born on the state’s coastline, and several decades later and a bit further north, Noon Goons is now putting its own surfing-centric spin on streetwear. The LA-based brand fuses high-fashion, streetwear and surf culture to marvellous effect, creating a range of stylish, slouchy garments that are heavy on the beachy vibes. Think hoodies, graphic tees, oversized flannels and loose-fitting pants with some higher-end pieces sprinkled in, too. For all the hate it gets from the fashion crowd, there’s no denying that Amiri is one of the biggest names in the game when it comes to that rock ‘n’ roll-infused, deliberately dishevelled aesthetic for which LA has become famous. If there is an LA ‘look’, Amiri is one of the key brands behind it. The company’s founder, Mike Amiri, began his career designing stage outfits for legendary rock stars like Axl Rose and Steven Tyler before branching out and starting his namesake label, now in its tenth year. Expect to find streetwear-inspired pieces like logo hoodies and graphic tees alongside heavily distressed denim and luxe leather sneakers. Another label that was central to the longline, layered look that became synonymous with LA style is John Elliott. Founded in 2012, the brand’s eponymous founder drew inspiration from basketball and skate culture, creating a range of menswear that played with silhouettes, proportion and the concept of luxury in sportswear. His clothes played a part in the mainstream adoption of athleisure, turning things like joggers, sweatshirts and hoodies into desirable luxury items rather than straight-up athleticwear. Brain Dead isn’t a clothing brand in the traditional sense of the term. Instead, it describes itself as a worldwide collective of artists and designers that just so happen to make awesome clothes too. There’s a definite streetwear influence, with additional inspiration coming from underground comics, post-punk imagery and more, with heavily graphic-led designs printed on casualwear staples like hoodies, tees and various accessories.