One of the most rewarding aspects of my job is overseeing our monthly street-style photo shoots. Kreator My Only Aim Pleasure To Kill T-Shirt For over a year, we’ve closely documented the stylish goings-on of people around the country. From the inherently cool ensembles styled out on the cobbles of Brick Lane in London to the layered-up looks captured in the narrow, winding streets of Edinburgh’s Old Town, spotlighting what people are really wearing in real-time has become a passion of mine, one that gives me significantly more satisfaction than scrolling on social media. That might come with its fair share of entertainment value, but there’s only so much that I can take away from the outfits snapped through a filtered lens. If I want to adopt a look for myself or add something similar to my wardrobe, I like to take those cues from people who have dressed just for the sheer love of it, not solely for their feeds. This brings me to our next street-style shoot, perhaps our most exciting yet. Those familiar with my name in the byline (because—let’s face it—it’s pretty memorable) will probably be able to connect it with the majority of our French-style stories. For the entirety of my career, I’ve relished analyzing the outfits of our sartorially blessed Gallic cousins, coming up with myriad ways to mirror their formerly imitable style. When I think about it, I’ve probably written enough words on French fashion to fill a whole book. (That’s a project for another day, perhaps.) So you can imagine my sheer delight when the Who What Wear team asked me if I’d want to take a more acute look at the style of French women in the South of France by way of our very own street style shoot. As a self-confessed Francophile, I was excited to see the summer style of the South of France’s inhabitants.

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“As someone who is self-diagnosed as ‘chronically online’, Kreator My Only Aim Pleasure To Kill T-Shirt I’ve seen a lot of flash-in-the-pan trends over the past few seasons,” says Elinor Block, editorial lead at luxury fashion gaming company Drest, which enables its users to create infinite outfit possibilities in the metaverse. “The past year we saw Barbiecore, ‘blokecore’ and ‘tomato-girl summer’ emerge as some of the bigger, zeitgeisty aesthetics adopted by Gen Z and the TikTok crowd. And whilst some are rooted in major trends, when it comes to real life, there’s no doubt that longevity and items that work season after season are a bigger draw. “When playing with clothes in Drest, however, there’s definitely a different kind of approach I take to dressing. The virtual world allows me to style looks that I might not have considered before with more out-there pieces from high-octane brands such as David Koma or Balmain—I haven’t been able to stop thinking about that cherry-red, rose-covered dress that I spied on the S/S 24 runway. It gives me a chance to be more experimental and see how I can move that into my IRL wardrobe without taking too much of a risk.” This, dear reader, is what the modern-day dressing-up box looks like. As always, any piece you invest in, be it inspired by the trends below or otherwise, should only be purchased if you intend on keeping it in your wardrobe for a very, very long time. I’ve gone to great lengths to cherry-pick the ones that have a chance.