Western brands haven’t Kind Tough Powerful Loved Valued You Are Enough Smart Strong Bold Brave Capable shirt. exactly perfected storytelling, either. Bousso believes the industry needs to do more to combat racism and inequality, starting with increased transparency. “Every brand has a Black person on their team, even if it’s someone in the factory sewing buttons,” she says. “Brands need to tell their stories, and ask themselves how they can do more for them. Whatever they’re doing, they can do more.” She pointed to Everlane and Sézane as examples of companies that elevate and celebrate the people who make their clothes.
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Waterbase inks are as they sound, water-based Kind Tough Powerful Loved Valued You Are Enough Smart Strong Bold Brave Capable shirt.This makes them eco-friendly and easy to clean up. The water is mixed with a dye or pigment and then evaporated during the drying stage of printing. You have a slight hand (soft feel) after printing with waterbase inks, but it becomes no-feel after its first wash. Water-based printing allows the ink to blend into the shirt instead of sitting on top of it. One downside of using waterbase inks is that they are less opaque, so the color of the shirt will influence the print itself. For example, a bright red ink on a black shirt will come out as a very dark red. Waterbase delivers the best results on white or very light colored shirts with dark colored inks. When printing lighter colored inks on dark colored shirts, the ink colors will change resulting in a more vintage look. Because of this we can’t guarantee color matching when using waterbase inks. Discharge is waterbase ink with an added bleaching agent. This allows us to print waterbase ink on dark garments by bleaching out the color of the shirt and replacing it with a new color.
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