Analysis of Google Trends search data reveals that online searches for Katy Perry Butterfly T-shirt ‘he-vage’have increased 86% worldwide compared to the previous year after stars such as Barry Keoghan and Donald Glover rocked the sexy look on the red carpet. A new finding from fashion experts at BoohooMAN reveals that online searches for ‘he-vage’ have increased by 86% globally in the past 24 months. This follows a recent revival of the risque look, flaunted by celebs including Paul Mescal, Barry Keoghan and Kylie Jenner’s beau, Timothée Chalamet. The style follows similar rules of cleavage, with ‘he-vage’ looks featuring a low-cut neckline which shows off at least an inch of chest or more. While John Travolta may have been the original low-cut icon with his unbuttoned shirts in Saturday Night Fever, where he showed off his illustrious chest hair, the term was first defined by Urban Dictionary in 2007 as: “Male cleavage, often seen when a button-down shirt is unbuttoned to an extreme.” However, the style has now been readopted by male stars walking the red carpet this season, who have put a modern twist on the racy trend. Celebs have been daring the bare on the red carpet recently, such as Irish actor Paul Mescal, who was seen sporting some serious ‘he-vage’ at the London Critic’s Circle Film Awards at the weekend. Many A-listers have opted for luxury alternatives like Barry Keoghan’s Dolce & Gabbana white two-piece suit, which featured wide-leg trousers and a cropped, sleeveless jacket with a deep v-neck showing off his toned pecs. Similarly, Donald Glover flaunted some ‘he-vage’ while walking the Golden Globes red carpet in a white, belted satin Saint Laurantjacket featuring a dramatic low neckline, exposing the actor’s chest. This increase in sensual styling has resulted in a massive increase in searches for ‘he-vage’ worldwide, with searches for the term increasing by 86% from January 2022 to January 2024.

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The shawl-collar sweater is another great layering piece that sits well over a T-shirt, Katy Perry Butterfly T-shirt button-up or even a roll neck thanks to its unique wraparound collar. These sweaters are more often than not chunky, textured and sometimes come in cardigan form rather than a pullover. It’s a great alternative to a quarter-zip sweater or a cardigan that’ll add a little bit of character to your layered outfits. Their reputation may have been tarnished by the city finance bros who wear them as a sort of unofficial uniform, but we believe there’s still a place for quarter zip sweaters outside of banking boardrooms. In fact, styled right, this simple piece of knitwear can be a great addition to any man’s wardrobe. You can use it to layer up with tailoring in the colder months or wear one as an outer layer on top of a T-shirt during spring and summer. If you’re planning to layer, get one that fits nice and close to the body for easy styling. Fair Isle sweaters feature intricate and colourful patterns knitted into them using a special technique. The style originated in Scotland’s Shetland Islands for fishermen, but it has since been adopted all over the world. And while Fair Isle originally referred to a very specific type of pattern, it has since become a bit of a catch-all term for any multicoloured patterned knit. We love them for adding a pop of colour to outfits in winter and the transitional months, and they make great alternatives to tacky Christmas jumpers, with the added bonus that you can wear them well outside of the festive period too. Cardigans have been having a bit of a resurgence in the fashion world for a few years now. These button-up knits are ideal for layering and can be worn open or closed depending on the outfit and the temperature. There are lots of different styles to choose from, ranging from thick and chunky to light and thin, but the ones that have been taking the menswear world by storm are the heavily textured mohair ones with a hairy handfeel and head-turning patterns.