Analysis of Google Trends search data reveals that online searches for Jesse Winker Uncle Slam Signature T-shirt ‘he-vage’have increased 86% worldwide compared to the previous year after stars such as Barry Keoghan and Donald Glover rocked the sexy look on the red carpet. A new finding from fashion experts at BoohooMAN reveals that online searches for ‘he-vage’ have increased by 86% globally in the past 24 months. This follows a recent revival of the risque look, flaunted by celebs including Paul Mescal, Barry Keoghan and Kylie Jenner’s beau, Timothée Chalamet. The style follows similar rules of cleavage, with ‘he-vage’ looks featuring a low-cut neckline which shows off at least an inch of chest or more. While John Travolta may have been the original low-cut icon with his unbuttoned shirts in Saturday Night Fever, where he showed off his illustrious chest hair, the term was first defined by Urban Dictionary in 2007 as: “Male cleavage, often seen when a button-down shirt is unbuttoned to an extreme.” However, the style has now been readopted by male stars walking the red carpet this season, who have put a modern twist on the racy trend. Celebs have been daring the bare on the red carpet recently, such as Irish actor Paul Mescal, who was seen sporting some serious ‘he-vage’ at the London Critic’s Circle Film Awards at the weekend. Many A-listers have opted for luxury alternatives like Barry Keoghan’s Dolce & Gabbana white two-piece suit, which featured wide-leg trousers and a cropped, sleeveless jacket with a deep v-neck showing off his toned pecs. Similarly, Donald Glover flaunted some ‘he-vage’ while walking the Golden Globes red carpet in a white, belted satin Saint Laurantjacket featuring a dramatic low neckline, exposing the actor’s chest. This increase in sensual styling has resulted in a massive increase in searches for ‘he-vage’ worldwide, with searches for the term increasing by 86% from January 2022 to January 2024.

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After several years of trail runners, Jesse Winker Uncle Slam Signature T-shirt shell jackets and baggy cargos flooding our explore pages, it’s safe to say we’ve reached peak gorp. The outdoorsy fashion trend that had ex-streetwear influencers the world over flocking to the countryside in search of the perfect ‘fit-pic backdrop catapulted functional mountain gear into the fashion spotlight. And while there’s nothing wrong with the odd fleece or even a Salomon sneaker here and there, the full head-to-toe Gorpcore look is something we feel it’s high time to wave goodbye to in 2024. Don’t get us wrong, we love a well-placed outdoorsy piece now and then, it’s walking through Brooklyn or Southeast London dressed for an Everest attempt that we’re not crazy about. So instead of decking your entire wardrobe out at REI, we’d suggest mixing and matching outdoorsy elements in a way that works with your personal style. This could be something as simple as swapping the hoodie out for a thick-pile fleece or ditching the car coat in favour of a Gore-Tex shell.