There’s been a shift in the public mood in recent times Im Not Rude Im Honest Not My Problem You Cant Handle The Truth shirt . No longer a fringe position, most people are now taking environmental issues seriously. There’s a growing consensus that we need to change our ways, and consumers expect brands and companies to take these issues seriously, incorporating sustainable products and practices wherever possible. It’s especially pronounced in young people, with 63% of young consumers in the UK, according to this report, saying that they would stop using a brand if they knew it was damaging the environment.

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This has serious implications for fashion Im Not Rude Im Honest Not My Problem You Cant Handle The Truth shirt . According to the UN, the fashion industry produces 10% of the world’s carbon. So with consumers becoming increasingly alert to brands’ impact on the environment, and with the impacts on the environment becoming increasingly clear, there is a financial as well as an ethical imperative for sustainable fashion to become the norm. With consumers and producers alike are waking up to the reality that their fashion choices have a serious impact on the environment, there are a number of businesses working on making sustainable products, and adopting sustainable practices. There is still a long way to go before the whole industry is carbon neutral, but these trends are pointing the way to a more sustainable future.Here are some of the trends on the rise across eco-conscious fashion. One of the best ways to reduce the waste associated with processing new fabric (it takes 2,700 litres of water to produce cotton for just one t-shirt) is by not using new materials at all. A number of fast fashion producers are trying to take accountability for the waste they produce by facilitating recycling programmes. For example, H&M collects old clothes in-store and sells items made from these recycled materials, as do Levi’s, Patagonia, Marks & Spencer, and many more.
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