Typically, with the new year, I’m Not Fuwawa I’m Mococo T-shirt we set new goals and resolutions and often re-download dating apps to get back on the market and find someone special. Relationship coach Jonathan Hartley from PositivesDating has revealed the top dating trends of 2024. This year, trends focus on mental health, wellbeing, and trying new things. These trends can help you understand the mindset of the dating pool and prepare you for potential connections in 2024. Contra-dating. The term ‘contra-dating’ is used when you want to broaden your horizon and contradict yourself and usual type by going for someone you would not usually go for. Having a type when looking for a romantic connection is very normal. However, this can narrow down the dating pool and decrease your chances of finding a potential partner. If your preferences are all physical, it is best to reevaluate and open up to some other potential candidates. Physical attributes will change over time, and core values will remain the same. It is best to remember that emotional connection, beliefs, and reciprocity affect your physical attraction to someone. Furthermore, dating someone not your type may indicate to yourself that what you want is not what you necessarily need. You may experience a different outlook on life and relationships or even be exposed to activities, foods, or hobbies you usually would have passed on. 2024 is the year to experience connections with people older or younger than you. According to Bumble, users are widening their age range filters, with over 63% of people surveyed revealing that age is not a defining factor when dating. Let go of any personal rules surrounding how old a potential partner must be; not only will this widen the dating pool, but you will also realize that what a partner has to offer is less about age and more about values and personal goals. Though an age gap may seem daunting, remembering that some celebrity couples have significant age gaps may make the idea of dating someone younger or older more desirable. Some examples include Blake Lively and Ryan Reynolds, who have an age gap of 11 years; Beyonce and Jay-Z, who have an age gap of 12 years; and Heidi Klum and Tom Kaulitz, who have an age gap of 16 years. Micro-flirting. ‘Micro-flirting’ is a fairly new term, used to describe flirting in a subtle, not-so-obvious way and is usually done to gauge if one person is interested in the other. Micro-flirting will be on the rise in 2024 as highlighted through search volume data, as worldwide searches for micro-flirting have increased over the last month, according to Google Trends. Some examples of micro-flirting include noticing small details that have changed, subtle changes in body language when the other person is around or becoming defensive or protective of the other person. This subtle form of flirting is excellent if you want to protect yourself from rejection.

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But a deep dive into Adidas’s archives had him reeling. I’m Not Fuwawa I’m Mococo T-shirt “I suddenly realised that, with the exception of the waffle trainer and that air bag [Nike’s Air Max technology], this guy Adi was the father of 90% of the [sportswear] industry,” he would say. Maybe Kanye West came to the same conclusion after leaving Nike too. His next stop would be Adidas, where, by the admission of the then-president of Adidas North America, Mark King, his collaboration “definitely helped make Adidas cool again”. Indeed, it was Adi Dassler – from which comes ‘Adidas’ – who pioneered the idea of designing shoes to be functional for specific sports: he set out on the path that would lead to the modern track shoe, the modern football boot (and, for that matter, the modern football), along with shoes specially designed for every marginal sport from handball to high jump, boxing to fencing. Sure, Nike has long dominated golf, tennis and basketball – a sport Adidas was the market leader in before Nike came along. But it’s precisely that focus which, arguably, has meant the latter’s back catalogue of styles is comparatively limited to endless reinterpretations of the Air Force 1, Dunk or Jordan. In contrast, Adidas’ approach has not only tied it to sporting legends as diverse as James Hunt, Muhammad Ali and Gerd Muller, but given it a long roster of stone-cold trainer classics: the Gazelle and the Samba, the Superstar and the Campus, the ZX line and the NMD, even the Adilette shower slides, which sparked their own odd-ball, wear-them-out-with-socks fashion moment. Then, of course, there is the Stan Smith tennis shoe – still Adidas’s best-selling style, 60 years old in 2023 and arguably the progenitor of today’s long line of stripped-back, luxury sneaker makers, reinventing the sports shoe as something semi-formal.