Premium British lifestyle brand, Lyle & Scott Im In A Fontaines DC Video T-shirt, is launching its biggest brand campaign to date – a new global initiative supporting grassroots football. The brand will launch ‘Kits for Clubs’ to pay tribute to its historical connections to football by supplying free, bespoke football kits to amateur teams and small clubs across the world. Beginning with a seven-figure investment from the brand in the first year, the campaign will grow to offer new kits to tens of thousands of dedicated grassroots football players all over the world. The funding gap between grassroots and elite football is getting wider with each passing season, as we are on the cusp of the first transfer fee over £200m occurring during a global financial crisis. With commercial revenue at the top of the game reaching astronomical levels, Lyle & Scott recognise that the efforts and dedication of the heroes of amateur football are often under-appreciated and overlooked. Small local communities are often left with no choice but to contribute their hard-earned incomes to keep their clubs alive due to the shameful lack of funding coming from the top down to grassroots football. Using the ‘Kits for clubs’ campaign and capitalising on the fashion brand’s relationship with football, the brand will support these teams struggling through financial hardship by removing the cost of new kits. Designed in-house and developed through the brand’s long-established production processes, the kits pay homage to the brand’s 150 years of heritage, combining Lyle & Scott’s expertise in fashion, football and products developed for performance. Teams will be able to choose their favourite kit from a range of shirts designed to look and feel great. The range includes an Argyle pattern, or a thistle inspired design for those wanting something striking, or more classic designs for the football purists. The Lyle & Scott team colours of black, gold, and white compliment the elevated designs, aiming to capitalise on the close relationship between premium fashion and football that has gone from strength to strength over the last two decades. Relationships with the chosen clubs will be nurtured and their feedback on the products will be used to develop the range of products further in the coming seasons. The kits will all be hand-finished in Scotland, in the brand’s hometown of Hawick, with customisation for individual player numbers and club crests. For any newly formed teams, if they do not have a club crest, Lyle & Scott will go the extra mile and collaborate with the club to design that as well, to help develop their own proud identity. Commenting on the launch of Kits for Clubs, Ben Gunn, Lyle & Scott, Brand & Marketing Director said: “I am so proud of this initiative, and I know first-hand how tough funding and support at grassroots is. Football is a common language the world shares and is an important part of Lyle & Scott’s 149 years of history. From the terraces to the pitch, Lyle & Scott’s Golden Eagle is recognised the world over. Our new ‘Kits for Clubs’ initiative will take some of the financial barriers away from grassroots football by offering to supply free football kits to amateur teams globally. Football shirts are a powerful thing and being fortunate enough to play and enjoy watching football throughout my life I associate important life lessons and memories with different football kits. Not only that, but a team also wearing a full, matching kit feels great and creates a tribal sense of identity. It gives confidence, regardless of level, and instills a feeling of pride that we at Lyle & Scott know is so important when playing the most popular game in the world. Football creates cultures and friendships; it gives kids a home and something to do after school. We are starting at the bottom with grassroots and building to the top, realising that the time for change is now. There are so many grassroots football teams that are close to collapse due to lack of funding, we feel it is extremely important to support change through football and want to help alleviate some of the stress that new kit can provide to parents and families. Sport should not be a choice; it should be a right and we want to lead fundamental change to make football available to anyone, anywhere. Within football, the rich get richer and to be truly inclusive means being democratic. We value inclusivity and diversity. As an underdog ourselves, we will champion those that need a voice and support, not just the privileged few, for who it is just another commercial lever. Football holds so many benefits culturally and socially. We are committed to being leaders of change rather than waiting for government regulation or league restructures to give back to the wider football community, the campaign aims to prioritise the people who need supporting the most.”

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If you’re the type of guy who appreciates simplicity, Im In A Fontaines DC Video T-shirt versatility and classic style, the humble shacket (also referred to as an ‘overshirt‘) is no doubt a garment close to your heart. This fuss-free piece sits (as the name suggests) somewhere between a shirt and jacket, offering the best of both worlds to all who wear one. The perfect layering piece, it can be teamed up with a mid-layer like a hoodie or sweater on cool transitional days, worn under a big coat in the darkest depths of winter, or even thrown on over a T-shirt, sleeves cuffed and unbuttoned to tackle summer in style. Generally speaking, it’s a true four-season garment, but not all shackets are created equal. If you’ve ever shopped for a shacket before, you’ll know that this is a very broad category with lots of different options. Some are smarter than others, some are lighter than others, and some are so heavily insulated they border on outerwear territory. Wondering what type of shacket is best for you? Below, we’ve listed all the key styles, along with some of the reasons you might want to consider adding them to your wardrobe. Thick, heavy, and perfect for cooler weather, a wool overshirt offers a little more insulation and warmth than traditional cotton twill. In a dark colour, it’s a highly versatile piece that can be worn across much of your seasonal wardrobe and even layered up with heavier outerwear when the cold really starts to bite. The tactile fabric is a bonus, too. It’s a little rough and visibly textured, which is great for livening up your outfits in a subtle way. We’d suggest wearing yours with other classic cold-weather favourites like raw selvedge denim, heavy flannel shirts and chunky knitwear. Built for the rough-and-tough world of manual labour, the chore jacket is a garment designed for tackling hands-on tasks. As such, it’s made using highly durable materials, cut for a comfortable and roomy fit, and finished with functional details like multiple patch pockets, a button front and a classic fold-down collar. It’s perfect for life in the workshop, but the chore jacket’s practicality and timeless style make it excellent for everyday life, too. Often cut from heavy twill, duck canvas or drill cotton fabric, it’s substantial enough to keep you warm, but not so bulky that it limits layering options. Wear it with other workwear staples like a heavyweight ringspun tee, raw denim jeans and some sturdy leather work boots.